Board of Directors

David Rogers

David Rogers

President

Faculty, Executive Education
Columbia Business School

David Rogers, a faculty member at Columbia Business School, is a globally-recognized leader on digital business strategy. He is author of four books, most recently “The Digital Transformation Playbook” (2016). Rogers delivers keynotes at conferences worldwide on the impact of digital technologies on business. David advises global companies such as Google, GE, Unilever, Toyota, Movado, Visa, China Eastern Airlines, and Macmillan on digital strategy and has led strategic workshops for executives in hundreds of companies from 64 countries.

Joanna Seddon

Joanna Seddon

Immediate Past President

President, Global Brand Strategy
OgilvyRED

Joanna leads the global brand consulting practice for OgilvyRED with assignments across the global network. She specializes in helping clients maximize the financial potential of their brand and marketing strategies. She is recognized as a global expert on brand creation and growth strategies, brand architecture, and brand valuation. She has more than 20 years of experience in providing strategic recommendations with measurable financial impact to leading clients worldwide.

Robert Kahn

Robert Kahn

President-Elect

Founder
Kahn Consulting, Inc.

Robert Kahn is a well-known leader in corporate and consumer branding, marketing and advertising.  He founded Kahn Consulting, Inc. in 2006, after 20 years of working for big agencies, to provide highly experienced branding talent to mid-size clients and in the last ten years, the firm has completed over 120 client assignments.  Kahn is perhaps best known as a founding member of FutureBrand, the global consultancy of McCann-Erickson. He has also served as Chief Marketing Officer of NetJets and led two brand strategy business units at Ogilvy & Mather in NY. Earlier in his career he was a brand strategist at Landor Associates and Brand Union.

Rick Kendall

Rick Kendall

Secretary / Treasurer

Marketing & Market Research
Consultant

Rick is a consultant specializing in marketing and market research strategy. He has held senior marketing and market research positions at Medmeme, LLC; Home Box Office; Abt Associates; and Yankelovich, Skelly & White. In addition to the AMANY board, he also sits on the board of NYAMA Communications Services, publisher of the GreenBook directories and producer of the Information Innovation Exchange conferences. He holds a Ph.D. in psychology from New York University.

Lisa Merriam

Lisa Merriam

Communications Chair

President
Merriam Associates

Lisa is a brand consultant who helps create and build profitable brands. She has decades of experience working with businesses of all sizes, from Fortune 500 companies and major brands, to start-ups fast-growth businesses across all aspects of branding. Lisa is a frequent contributor of subject matter expertise to NPR, CBS, CNN, BBC, Fortune, Crain’s, The Atlantic, Marketing Daily and many others. She writes for publications such as Forbes, Yahoo Finance, American Bank Marketing, Manufacturing, Apparel Magazine, China Business News, Sporting Goods Business and others. Her book Merriam’s Guide to Naming was first published in 2009, with a second edition in 2013.

Alan Schulman

Alan Schulman

Development Chair

Managing Director, Brand Creative & Content Marketing
Deloitte Digital, US

One of the industry’s leading voices in Digital Storytelling, Creative & Content Marketing, Alan Schulman is a seasoned Branding, Advertising and Digital agency creative veteran – now the first major creative agency executive to lead one of the Big Four Consulting firms’ creative offerings – Deloitte Digital.

Alan has held Executive Creative & Content leadership roles at leading global agencies including McCann-Erickson, FutureBrand Worldwide, Foote, Cone & Belding and most recently, as Chief Creative Officer of SapientNitro. He has led global branding and digital marketing campaigns for such brands as Coca-Cola, Microsoft, SONY, MasterCard & Unilever many others.

Matthew Quint

Matthew Quint

President-Elect, FY 2020

Director, Center on Global Brand Leadership
Columbia Business School

Matthew researches, writes, and shares knowledge on a wide range of issues critical to building a strong brand, including marketing ROI, strategies for marketing in the digital age, and how to develop creative and effective brand communications. He is also thrilled by co-producing the acclaimed BRITE Conference which brings together big thinkers from industry and academia to discuss how innovation and technology help build strong brands.

Karen McFarlane

Karen McFarlane

Director, Member Acquisition

Founder
Kaye Media Partners

Karen McFarlane leads Kaye Media Partners, a strategic marketing practice that helps high-growth technology companies drive demand for their products and services, develops innovative mobile and web apps, and creates high-impact digital content. With over twenty years of experience in the hi-tech, financial, real estate and entertainment fields, Karen helps companies devise revenue-generating marketing programs that elevate brand image, improve marketing productivity and build strategic partnerships to grow their business.

Don Sexton

Don Sexton

Professor of Marketing
Columbia University

His best-selling books, Value Above Cost, Marketing 101, and Branding 101, available in several languages including Chinese, Russian, and Indonesian. Recipient of Columbia Business School’s Distinguished Teaching Award. Author of numerous articles on branding and marketing in journals such as the Harvard Business Review, Journal of Marketing Research, and Management Science. Founder of The Arrow Group with clients that have included Unilever, IBM, Citi, Pfizer, MetLife, DuPont, PepsiCo, GE, and Verizon. des5@columbia.edu

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the GreenBook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.
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