Marketing Hall of Fame

Marketing Hall of FameBaseball, Football, Hockey, Rock n’ Roll all have their Halls of Fame. These are famous institutions. Each celebrates greatness in their field with honors and festivities. Now it’s marketing’s turn. Marketers who do so much to create fame, not only for products and services, but also for the footballers and musicians, do nothing to recognize achievement across the field of marketing.

Recognizing Innovative Marketers

As the creators of the Effies and the GreenBook, AMA New York inaugurated the Marketing Hall of Fame in accordance with our mission: to celebrate the brilliance in marketing. The Marketing Hall of Fame is dedicated to recognizing outstanding innovators in the field of marketing, and encouraging future generations of marketers to follow in their steps.

The Marketing Hall of Fame is the only award which embraces the entire marketing profession. Recognition will be given to individual marketing innovators. An open call for nominations occurs annually. The Marketing Hall of Fame Committee selects a shortlist of semi-finalists based on key criteria and after these are selected, the Marketing Hall of Fame Academy casts ballots to determine finalists. A judging panel made up of an elite group of marketing thought leaders, executives, review and vote on the finalists. The induction ceremony, held yearly in New York City, is an inspirational and educational occasion.

Marketing Hall of Fame Inductees

2016

  • Bob Greenberg, Founder, Chairman/CEO, R/GA
  • John Hayes, Former Chief Marketing Officer, American Express
  • Al Ries, Marketing Strategist and Author

2015

  • David Aaker, Vice Chairman, Professor Emeritus, Prophet, Berkeley Haas School of Business
  • Yvon Chouinard, Founder, Patagonia
  • Trevor Edwards, President, Nike Brand, Nike, Inc.
  • Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather

2014

  • Beth Comstock, Senior Vice President & Chief Marketing Officer, General Electric
  • Dr. Philip Kotler, S.C. Johnson & Son, Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern Universrity
  • Joseph V. Tripodi, Executive Vice President, Chief Marketing & Commercial Officer, The Coca-Cola Company
Eligibility

Marketing practitioners must have at least 10 years’ experience and can be from any discipline to include:

  • Marketing function within companies: CMOs, VPs of Marketing
  • Agencies: advertising, branding, research etc.
  • Academics, journalists and other marketing experts

Primary focus is on but not limited to the US.

Selection Criteria

Nominations are requested by the community at large and voted on by the Marketing Hall of Fame Academy. Finalists are selected by a panel of judges who look for the following:

  • Marketing that works: Innovations that have had dramatic impact on business results
  • Raising marketing’s profile: Increasing the influence of marketing: getting a seat on the board, expanding marketing’s remit to include innovation and growth strategy
  • New marketing tools and approaches: Pioneers of social media, inventors of new forms of marketing research and measurement
  • Developing other marketers: Through education, inspiration and specialist programs, current and the next generation
The Marketing Hall of Fame Academy

The Marketing Hall of Fame Academy is an invitation-only exclusive group of senior marketers from the corporate, agency, research, and academic worlds. The job of an Academy member is to vote on a list of the 40-50 top nominations to produce the short list of candidates. This process takes place during the wintertime.

To view the names of the Marketing Hall of Fame Academy members, please visit the Academy page.

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the GreenBook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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