View the webinar recording to learn how other marketers are responding to biggest challenges facing the industry today.
The survey captured the views of 661 marketers across the United States, representing a range of major industries. Marketers shared their strategic focuses and concerns, tactical challenges, media spend intentions, and ROI perceptions.
The study provides marketers with a view on how their peers are meeting challenges in a complex marketing landscape, and what strategies and tools American marketers are using to push their teams and brands forward.
Highlights are presented by Philip Scrutton (VP Insights, BrandSpark), followed by a discussion of implications for marketing strategy in 2017 with David Rogers (Immediate Past President, AMA New York) and Robert Levy (President, BrandSpark).
Webinar viewers will:
Immediate Past President, AMA New York
VP Insights, BrandSpark