The survey captured the views of 661 marketers across the United States, representing a range of major industries. Marketers shared their strategic focuses and concerns, tactical challenges, media spend intentions, and ROI perceptions.
The study provides marketers with a view on how their peers are meeting challenges in a complex marketing landscape, and what strategies and tools American marketers are using to push their teams and brands forward.
Highlights are presented by Philip Scrutton (VP Insights, BrandSpark), followed by a discussion of implications for marketing strategy in 2017 with David Rogers (Immediate Past President, AMA New York) and Robert Levy (President, BrandSpark).
Webinar viewers will:
Immediate Past President, AMA New York
VP Insights, BrandSpark