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Attribution Accelerator 2018

October 11 at 7:30 am - 6:30 pm

Attribution Accelerator logo

The Attribution Accelerator is the first event dedicated to bringing together the industry’s brightest minds to meet at the crossroads of media, technology, ROI, and advertising. This one-day forum moves beyond digital and mix modeling to spark conversation, fortify the science behind measuring and managing ROI, and inspire the industry to make further advances in the science of marketing measurement.

 

Members of the marketing analytics economy from across the country will come to the Attribution Accelerator to learn about advanced attribution modeling, identify key solutions to measuring and managing ROI, review some of the latest tools and commit to better advertising. This is not just a conference, but a meeting of the minds who are the driving forces behind innovation within attribution. The agenda will be technically & technologically focused and business-relevant. Join us for a day devoted to pushing the industry beyond the bounds that so many people believe exist and galvanizing the industry towards common solutions.

 

 

Ticket Pricing

$595 Early Bird! Full Conference Pass
Register by Friday, September 7 and save $150 off your registration!

 

$620 Early Bird! Full Conference Pass + $25 WIRe Donation
In conjunction with the ESOMAR Foundation, Women in Research (WIRe) is actively funding a scholarship in Guatemala. Your one-time, tax-deductible donation of $25 helps support women across the globe in the pursuit of a future in market research. Help GreenBook make a measurable impact on the industry and the world! Learn more: http://bit.ly/2FdEUfc.

 

$495 Nonprofit/Student/Academic/Startup
If you’re a student, academic, non-profit, or startup (defined as a company that’s 3 years old or less) you can take advantage of a $250 discount off the regular full conference pass rate. You will be required to show proof of your student, academic, or non-profit status.

 

$745 Full Conference Pass

 

$770 Full Conference Pass + $25 WIRe Donation
In conjunction with the ESOMAR Foundation, Women in Research (WIRe) is actively funding a scholarship in Guatemala. Your one-time, tax-deductible donation of $25 helps support women across the globe in the pursuit of a future in market research. Help GreenBook make a measurable impact on the industry and the world! Learn more: http://bit.ly/2FdEUfc.

 

If you are a member of the AMA or have a GreenBook listing, you are eligible to use the promo code “AMAGB50” for an extra $50 discount off an Early Bird! Full Conference Pass or Full Conference Pass!

Stream sessions from previous years

Speakers from previous Attribution Accelerators include:

  • Dave Poltrack (CBS Corporation, CBS Vision)
  • Dan Creekmore (Facebook)
  • Elea McDonnell, Ph.D (Drexel University)
  • Stacey Schulman (Katz Media Group)
  • Damian Garbaccio (Nielsen Marketing Cloud)
  • Brittney Henderson (WeightWatchers)
  • Shawn O’Neal (Unilever)
  • Srishti Gupta (IRI Media Center of Excellence)
  • Caryn Klein (Time Inc.)
  • Casey Carey (Google)
  • Larry Allen (Turner)
  • Gayle Fuguitt (The Advertising Research Foundation)

Event Organizer

Details

Date:
October 11
Time:
7:30 am - 6:30 pm
Event Categories:
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Event Tags:
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Website:
https://attribution.insightinnovation.org/

Organizer

GreenBook
Phone:
212-849-2752
Email:
info@greenbook.org
Website:
https://www.greenbook.org/advertise/events

Venue

Time Inc.

225 Liberty Street

New York, NY 10281 United States
+ Google Map

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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