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Blockchain in 2018: Challenges and Opportunities for Marketers, Part 2

July 10 at 12:00 pm - 1:00 pm

Building off of Rolfe’s blockchain primer in May, the second part of GreenBook and WARC’s blockchain webinar series will walk you through specific actions marketers and companies can take to develop their own blockchain plans and pilots.

 

By joining this webinar, you’ll:

  • Further understand blockchain technology
  • Explore how new blockchain protocols are being developed to serve content owners and data users
  • Discover how blockchain is being applied to provide transparency, efficiency, accountability, and security across the insights and marketing value web
  • Examine specific companies and ecosystems that are developing marketing and insight-focused solutions

 

Not able to tune into the live session? Not to worry! All registrants will receive a link to the recording of the presentation so please register even if you’re unavailable during the scheduled time.

Presented by:

Rolfe William Swinton
Director, Data Assets
GfK

 

Please note: Registrant data will be shared with WARC and GreenBook.

About WARC:

Warc.com has everything you need to know to improve the effectiveness of your advertising and media investment. Let WARC connect you to proven approaches so you can improve advertising ROI and grow your business.
WARC: When you know, you grow.

 

Webinar Organizers

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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