Anatomy of Brand Experience: 5 Winning Principles1 min read
September 19 at 6:00 pm - 8:00 pm
80% of leaders say their brand offers a superior customer experience.
Only 8% of customers agree.
How do you close the gap between what consumers expect from your brand and what they actually experience while interacting with it? Please join us as a panel of brand experience experts discuss the five vital principles that can help align your brand promises to the proof delivered to consumers at every turn.
We will be discussing the principles of:
- Being Useful
- Being Human
- Being Shareable
- Building Community
- Inviting Participation
The panel will conclude with a question and answer session with our brand experience experts.
This event is suggested for people who want to learn more about:
- How to add value where it counts
- What participation brings to the table
- Why people-first design makes all the difference
- Social sharing as a science
- Being On the way vs. In the way
Global Chief Creative Officer
Jack Morton Worldwide
Bruce serves as chairman of the Jack Morton Global Creative Council and is responsible for the 17-office agency’s creative vision. He joined Jack Morton in January 2016, after serving as the North American CCO for Geometry Global. Bruce is a frequent speaker, a published author, and has served as a jury member for the Effie and Clio Awards.
6:00 – 6:30 PM Event Check-in and Networking
6:30 – 7:45 PM Panel Discussion
7:45 – 8:00 PM Networking
$35 for Current AMA New York Members
$50 for General Attendees
Food and beverages will be served.
September 26 at 1:00 pm - 2:00 pm