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Anatomy of Brand Experience: 5 Winning Principles1 min read

September 19 at 6:00 pm - 8:00 pm

Anatomy of Brand Experience: 5 Winning Principles


80% of leaders say their brand offers a superior customer experience.
Only 8% of customers agree.


How do you close the gap between what consumers expect from your brand and what they actually experience while interacting with it? Please join us as a panel of brand experience experts discuss the five vital principles that can help align your brand promises to the proof delivered to consumers at every turn.


We will be discussing the principles of:

  1.  Being Useful
  2.  Being Human
  3.  Being Shareable
  4.  Building Community
  5.  Inviting Participation

The panel will conclude with a question and answer session with our brand experience experts.


This event is suggested for people who want to learn more about:

  • How to add value where it counts
  • What participation brings to the table
  • Why people-first design makes all the difference
  • Social sharing as a science
  • Being On the way vs. In the way


Moderated by


Bruce Henderson, Speaker for Anatomy of Brand Experience event on September 19thBruce Henderson
Global Chief Creative Officer
Jack Morton Worldwide


Bruce serves as chairman of the Jack Morton Global Creative Council and is responsible for the 17-office agency’s creative vision. He joined Jack Morton in January 2016, after serving as the North American CCO for Geometry Global. Bruce is a frequent speaker, a published author, and has served as a jury member for the Effie and Clio Awards.



Event Agenda

6:00 – 6:30 PM Event Check-in and Networking
6:30 – 7:45 PM Panel Discussion
7:45 – 8:00 PM Networking



$35 for Current AMA New York Members
$50 for General Attendees
Food and beverages will be served.


Sponsored by


Jack Morton, sponsor of AMA New York September 2017 event on Brand Anatomy






September 19
6:00 pm - 8:00 pm
Event Categories:
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American Marketing Association New York


Jack Morton Worldwide

909 3rd Avenue

New York, NY 10012 United States
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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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