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September 2017
AMA New York Smart Marketing Webinar Series

From Insight to Innovation: Solutions to Key Challenges in Brand Transformation

September 26 at 1:00 pm - 2:00 pm

  Register     Brand Transformation means many things; From innovating products and services to re-inventing the branded customer experience, and building the customer empathy that drives it all. How you navigate pitfalls along the path can mean the difference between greater brand relevance and obsolescence.   This webcast will address the four key pivot points in brand transformation: Capturing valid insight Devising a focused strategy Optimizing concept development Moving the best ideas forward This presentation will use real project…

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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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