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November 2018

consumers over 50. A goldmine waiting to be tapped

Consumers Over Fifty. A Goldmine Waiting To Be Tapped

November 7 at 6:00 pm - 8:00 pm
The New York Times,
620 Eighth Avenue

New York, NY 10018 United States
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People ages 50-75 represent over 40% of U.S. adult consumers. Join us as we learn how can marketers build a realistic approach to targeting this critical demographic.

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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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