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Disrupt Or Be Disrupted! Three Ways Marketers Can Anticipate and Exploit Dramatic Industry Changes

November 15 at 6:00 pm - 8:00 pm

Featuring International Innovation Experts, Gary Fraser And Bryan Mattimore

Global competition, increased M & A activity, and the pace of technological advances have placed established US brands in jeopardy of losing significant market share and/or entire businesses from unanticipated competitive incursions.

 

Three new strategic, marketing-innovation methodologies: Disruptive War Gaming, Disruptive Business Modeling, and Disruptive Technology Solutions, pioneered by the innovation agency Growth Engine, can help marketers both anticipate, and proactively create growth opportunities in response to potentially devastating industry disruptions.

 

In this interactive, “minds-on” presentation, Growth Engine Innovation Agency cofounders, Bryan Mattimore and Gary Fraser, will share the how-to’s of three cutting-edge strategic-innovation planning methodologies they have created and successfully applied that enable their Fortune 500 clients to anticipate and exploit industry disruptions.

 

Disruptive War Gaming sessions helps marketers identify winning growth strategies by engaging marketing and sales teams in competitive role-playing, “war game” exercises of both traditional competitors, and potential industry disruptors such as Amazon, Google, or Apple.

 

Disruptive Business Modeling is a strategically-directed, new-idea generation workshop that uses empirically-validated ideation techniques such as strategic continuums and problem re-definition to help established businesses create unexpected, potentially industry-disrupting, new business models. 

 

Disruptive Technology Solutions is a future-focused innovation methodology that identifies unexpected technologies that could potentially disrupt – or drive – business growth. The process includes identifying nontraditional partners, often ones that have a breakthrough technology, that can then lead to new joint ventures, R & D initiatives, licensing, and/or acquisition opportunities.

 

 

Featured Speakers

Gary Fraser, featured speaker for Disrupt Or Be Disrupted! Three Ways Marketers Can Anticipate and Exploit Dramatic Industry ChangesGary Fraser
Chief Strategist
Growth Engine

 

Gary is a 30-year veteran of successful marketing innovation initiatives. He was named Marketer of the Year by Brand Week when he led the oral care product innovation team at Unilever. Gary is a graduate of Middlebury and has an MBA from Wharton.

 

 

 

Bryan Mattimore, featured speaker for Disrupt Or Be Disrupted! Three Ways Marketers Can Anticipate and Exploit Dramatic Industry ChangesBryan Mattimore
Chief Idea Guy
Growth Engine

 

Bryan has facilitated over 1000 strategy and new product ideation sessions, and written three books on ideation and innovation process, including Idea Stormers (Wiley Jossey-Bass) and 21 Days to a Big Idea (Diversion Books). Bryan is a cum laude graduate of Dartmouth and teaches marketing innovation in Caltech’s Executive Ed program.

 

 

Ticket sales will end at 8 PM on Wednesday, November 14th. No day of, on-site registration will be available.

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Details

Date:
November 15
Time:
6:00 pm - 8:00 pm
Event Categories:
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Event Tags:
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Organizer

American Marketing Association New York
Phone:
646-701-5367
Email:
info@amanewyork.org
Website:
www.amanewyork.org

Venue

shaw contract

853 Broadway

New York, NY 10003 United States
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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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