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ARF Town Hall: Industry Code of Conduct

April 26 at 1:00 pm - 3:30 pm

 

In light of recent events regarding the ethics of using consumer data, Scott McDonald, ARF CEO & President has called for the establishment of a new set of industry standards to govern both research data collection and consumer protection.

 

At this event, the ARF is partnering with AMA New York and GreenBook to get industry input in a town hall format. Both ARF members and non-members will then be encouraged to voice their input in person or via livestream, regarding the following issues and more:

 

  • What ethical standards should apply to “secondary data?”
  • What are consumers’ rights about approving the uses of their data?
  • What responsibilities do researchers have in protecting consumers from harm that may come from misuse of their data?
  • Existing guidelines will be discussed, as well as POVs from consumer advocacy groups and experts on GDRP.

 

The events reported in the news have made it clear that another code of rules must be implemented for 2018 and beyond. One that respects consumers. And one that recognizes that what is based on the ethical is also good for our business.

FEATURED SPEAKERS:

TANIA YUKI FOUNDER & CEO OF SHAREABLEETANIA YUKI
FOUNDER & CEO
SHAREABLEE

 

 

 

 

 

 

RICK BRUNER VICE CHAIR, USA AT I-COM GLOBALRICK BRUNER
VICE CHAIR, USA
I-COM GLOBAL

 

 

 

 

 

 

ALLIE BOHM POLICY COUNSEL, PUBLIC KNOWLEDGE

ALLIE BOHM
POLICY COUNCIL
PUBLIC KNOWLEDGE

 

 

 

 

 

 

SCOTT MCDONALD CEO & PRESIDENT, THE ARF

SCOTT MCDONALD
CEO & PRESIDENT
THE ARF

 

 

 

 

 

 

 

 

PAUL DONATO CRO, THE ARF

PAUL DONATO
CRO
THE ARF

 

 

 

 

 

 

 

Please contact the ARF with any questions at help@thearf.org

 

Event Sponsors

Venue

ARF & Live Streaming
NY United States
Website:
https://thearf.org

Organizer

American Marketing Association New York
Phone:
646-701-5367
Email:
info@amanewyork.org
Website:
www.amanewyork.org

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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