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ARF Town Hall: Industry Code of Conduct

April 26 at 1:00 pm - 3:30 pm

In-person tickets are no longer available. Registrants are still able to participate via Livestream.


In light of recent events regarding the ethics of using consumer data, Scott McDonald, ARF CEO & President has called for the establishment of a new set of industry standards to govern both research data collection and consumer protection.


At this event, the ARF is partnering with AMA New York and GreenBook to get industry input in a town hall format. Both ARF members and non-members will then be encouraged to voice their input in person or via livestream, regarding the following issues and more:

  • What ethical standards should apply to “secondary data?”
  • What are consumers’ rights about approving the uses of their data?
  • What responsibilities do researchers have in protecting consumers from harm that may come from misuse of their data?
  • Existing guidelines will be discussed, as well as POVs from consumer advocacy groups and experts on GDRP.


The events reported in the news have made it clear that another code of rules must be implemented for 2018 and beyond. One that respects consumers. And one that recognizes that what is based on the ethical is also good for our business.


Scott McDonald
CEO & President


Paul Donato
Chief Research Officer


Your voice can make a difference, so please join us on April 26th, in person or via livestream.


Please contact the ARF with any questions at help@thearf.org


Event Sponsors


ARF & Live Streaming
NY United States


American Marketing Association New York

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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