Save The Date: Influencer Marketing 101
March 14 at 6:00 pm - 8:00 pm
We know that consumers value the opinions of their friends and family when making purchasing decisions. But did you know that Twitter reports that users trust influencers almost as much as they trust their friends? And according to Olapic and Censuswide, consumers are 75% more likely to trust content posted by other consumers than content posted by brands. Add to that the McCarthy Group’s finding that 84% of millennials don’t trust traditional advertising. You can read more about the growing importance of Influencer Marketing in this great blog article from Octoly, but clearly, brands need to incorporate Influencers into their marketing strategies.
Get ready for our first Influencer Marketing event. We will find out how it works and what brands can expect from working with influencers. Save the date and join our mailing list for news about this event.