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Save The Date: Influencer Marketing 101

March 14 at 6:00 pm - 8:00 pm

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We know that consumers value the opinions of their friends and family when making purchasing decisions. But did you know that Twitter reports that users trust influencers almost as much as they trust their friends? And according to Olapic and Censuswide, consumers are 75% more likely to trust content posted by other consumers than content posted by brands. Add to that the McCarthy Group’s finding that 84% of millennials don’t trust traditional advertising. You can read more about the growing importance of Influencer Marketing in this great blog article from Octoly, but clearly, brands need to incorporate Influencers into their marketing strategies.


Get ready for our first Influencer Marketing event. We will find out how it works and what brands can expect from working with influencers. Save the date and join our mailing list for news about this event.


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March 14
6:00 pm - 8:00 pm
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American Marketing Association New York


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New York, NY 10003 United States
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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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