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How Market Imperatives Drive the Next Generation of Enterprise Marketing Technology

February 22, 2017 at 12:00 pm - 1:00 pm

AMA New York Smart Marketing Webinar Series

View the webinar recording to learn how to leverage marketing technology investments.


This webinar discusses the factors that drive the marketing technology ecosystem, the future trajectory of enterprise marketing technology development, and how marketers can leverage this technology to support sophisticated consumers and complex customer journeys.


Webinar viewers will learn:

    • The key marketing technology capabilities that drive business value and how enterprise marketing technology will evolve over the next several years.
    • How to utilize marketing technology to develop institutional knowledge and unique intellectual property that drives effective customer experiences and sustainable competitive differentiators.
    • How to develop buying criteria and implementation priorities to fully leverage marketing technology investments.


    Our Featured Speaker

    Speaker: Joe Stanhope
    Joe Stanhope
    VP, Principal Analyst serving B2C Marketing Professionals, Forrester



    Webinar Presented by:

Webinar Sponsors


February 22, 2017
12:00 pm - 1:00 pm
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American Marketing Association New York

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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