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From Insight to Innovation: Solutions to Key Challenges in Brand Transformation

September 26 at 1:00 pm - 2:00 pm

AMA New York Smart Marketing Webinar Series

 

 
 

Brand Transformation means many things; From innovating products and services to re-inventing the branded customer experience, and building the customer empathy that drives it all. How you navigate pitfalls along the path can mean the difference between greater brand relevance and obsolescence.

 

This webcast will address the four key pivot points in brand transformation:

  1. Capturing valid insight
  2. Devising a focused strategy
  3. Optimizing concept development
  4. Moving the best ideas forward

This presentation will use real project examples to illustrate how to use simple tools to make better decisions that will ensure better outcomes.

 

Webinar participants will learn:

  • How to leverage customers in ways they can best contribute and avoid letting them lead you astray
  • How to develop a coherent design strategy that builds consensus and focuses creative energy with greater impact and fewer bullet points.
  • How to approach concept exploration to avoid “ideation frustration” in quality, freshness, and breadth.
  • How to identify and refine the most promising concepts without rigid criteria that leave great ideas behind.

 

OUR FEATURED SPEAKERS

 

Ken Miller, Smart Marketing Webinar speakerKen Miller
Partner, Innovation Strategy and Design
Tenet Partners

 

Ken has worked in innovation and design for over 20 years, delivering market impact for clients in consumer services, durable products, and packaged goods. He has played key strategic, research, and relationship management roles for clients such as 3M, Kraft, SC Johnson, and PepsiCo. Ken has spoken at industry events and published articles on topics such as effective product innovation processes and design research and strategy tools.

 

 

David Demar, Smart Marketing Webinar speakerDavid Demar
Partner, Innovation Strategy and Design
Tenet Partners

 

With more than 25 years in the product and package innovation consulting business and another five on the client side, David has managed to retain his childhood curiosity for how things work, how they’re made and what drives how they look and feel.
Working with a diverse group of clients over the years including Merck, GE, Kraft, and SC Johnson, provides the inevitable, unique, and valuable opportunity to cross-pollinate insights, tools, and methodologies from one engagement to the next.

If you’re unable to attend the complimentary live webinar, don’t worry!  We will send a link to the webinar recording to everyone who registers.

 

 

Webinar Presented By

Tenet Partners, sponsoring the Overcoming Key Challenges to Brand Transformation Smart Marketing Webinar

 

 

 

 

 

 

 

 

 

Details

Date:
September 26
Time:
1:00 pm - 2:00 pm
Event Categories:
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Event Tags:
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Organizer

American Marketing Association New York
Phone:
646-701-5367
Email:
info@amanewyork.org
Website:
www.amanewyork.org

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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