Brand Transformation means many things; From innovating products and services to re-inventing the branded customer experience, and building the customer empathy that drives it all. How you navigate pitfalls along the path can mean the difference between greater brand relevance and obsolescence.
This webcast will address the four key pivot points in brand transformation:
This presentation will use real project examples to illustrate how to use simple tools to make better decisions that will ensure better outcomes.
Webinar participants will learn:
Ken has worked in innovation and design for over 20 years, delivering market impact for clients in consumer services, durable products, and packaged goods. He has played key strategic, research, and relationship management roles for clients such as 3M, Kraft, SC Johnson, and PepsiCo. Ken has spoken at industry events and published articles on topics such as effective product innovation processes and design research and strategy tools.
With more than 25 years in the product and package innovation consulting business and another five on the client side, David has managed to retain his childhood curiosity for how things work, how they’re made and what drives how they look and feel.
Working with a diverse group of clients over the years including Merck, GE, Kraft, and SC Johnson, provides the inevitable, unique, and valuable opportunity to cross-pollinate insights, tools, and methodologies from one engagement to the next.