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Discover Insights Google and Adobe Analytics Can’t

July 19 at 6:30 pm - 9:00 pm

AMA NY SIG: Discover Insights Google and Adobe Analytics Can’t

Tools like Google and Adobe Analytics are great but don’t always capture the intent behind your visitor’s actions. They don’t show you that potential customers left your website frustrated because they couldn’t complete an intended task, like creating an account or finding a certain piece of information.


Adopting the Top Task methodology, on the other hand, focuses on identifying your users’ intended objective to gain a better understanding of your customers. It works in conjunction with your trusted analytics platforms like Google or Adobe Analytics, to illuminate the why beyond the what.


We invite you to join us as we present an evening of workshops, interactive exercises (and networking with refreshments!) as we show you how to better understand;

  1. What your website visitors’ intentions are
  2. If they were successful in achieving their set goals
  3. What they did instead if not


This workshop is for:

  • Digital Analysts
  • Marketers
  • Digital Agencies Client Executives
  • Product Managers & Strategists
  • UX Designers
  • Web Developers


Free refreshments will be available before and after the hour-long workshop.


Key takeaways:

  • Create a top task list to better align business objectives with user goals
  • Learn how companies like Cisco completely transformed their way of thinking about their customer’s goals
  • How to prioritize use cases and business opportunities on your site
  • A framework to deliver insights beyond what you get from Google and Adobe analytics


Increase your customer success rate, one task at a time.


Workshop led by Task Analytics in conjunction with MarTech Wiz.


Galvanize NYC

303 Spring Street

New York, NY 10013 United States
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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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