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Storymaking and Brand Experience

September 19 at 6:00 pm - 8:00 pm

Anatomy of Brand Experience: 5 Winning Principles

This event has sold-out. We will not be able to process on-site registrations, walk-ins will not be permitted.

 
Social Media has empowered consumers with unprecedented ability to co-create a brand’s narrative. In effect, it’s turned consumers into Storymakers. But how can you ensure that the story consumers tell about your brand is a positive one?

Please join us for a presentation by Bruce Henderson, Global Chief Creative Officer for Jack Morton Worldwide, on Storymaking and Brand Experience. He’ll discuss how positive brand experiences can shape the stories people tell about brands.

You’ll learn the importance of insight-driven experiences, as well as five vital principles that can help turn brand experiences into positive ones:

 

  1. Being Useful
  2. Being Human
  3. Being Shareable
  4. Building Community
  5. Inviting Participation

The presentation will include a case study discussion between Bruce and Katja Lindemann, Brand Events Manager at Audible, followed by an audience Q&A.


Moderated by

Bruce Henderson, Speaker for Anatomy of Brand Experience event on September 19thBruce Henderson
Global Chief Creative Officer
Jack Morton Worldwide

Bruce serves as chairman of the Jack Morton Global Creative Council and is responsible for the 17-office agency’s creative vision. He joined Jack Morton in January 2016, after serving as the North American CCO for Geometry Global. Bruce is a frequent speaker, a published author, and has served as a jury member for the Effie and Clio Awards.

 

Featuring

 Katja Lindermann, Speaker for Anatomy of Brand Experience event on September 19thKatja Lindemann
Brand Events Manager
Audible

 

Katja joined Audible in September 2015. Her first project was overseeing Audible’s presence at New York Comic-Con. Since then, she has continued oversight of integration initiatives and strategies for Brand Events and sponsorships.

In 2016, she helped in the development of #Audible Recall –an audio trivia game that debuted at NYCC and won several awards, including a 2017 Sizzle Reel Award and a Reggie.

Event Agenda

6:00 – 6:30 PM Event Check-in and Networking
6:30 – 7:45 PM Presentation and Discussion
7:45 – 8:00 PM Networking

Cost:

$35 for Current AMA New York Members
$50 for General Attendees
Food and beverages will be served.

Sponsored by

Jack Morton, sponsor of AMA New York September 2017 event on Brand Anatomy

Event Sponsor

Details

Date:
September 19
Time:
6:00 pm - 8:00 pm
Event Categories:
, , , ,

Organizer

American Marketing Association New York
Phone:
646-701-5367
Email:
info@amanewyork.org
Website:
www.amanewyork.org

Venue

Jack Morton Worldwide

909 3rd Avenue

New York, NY 10012 United States
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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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