How does brand experience shape the stories that people share about brands? Highlights from Jack Morton’s sold-out “Storymaking and Brand Experience” event on 5 key principals you need to know.read more
Unleashing the Innovators, the latest book by Jim Stengel, former Global Marketing Officer at Procter & Gamble and a 2017 inductee to the Marketing Hall of Fame, was launched at the global headquarters Ogilvy & Mather last night. The board of directors of the American Marketing Association New York was there to celebrate with Jim.read more
Brilliance In Marketing: Marketing Broadway Hits–Hamilton, Cats, Kinky Boots, The Great Comet and More
Most people associate marketing with Madison Avenue but that’s under the bright lights of Broadway that the American Marketing Association of New York found brilliance in entertainment marketing. We interviewed Jimmy McNicholas, an expert at marketing live theater. As the Senior Creative Director at SpotCo, he and his team are behind some of Broadway’s biggest brands, from Cats to Hamilton to Kinky Boots and The Great Comet.read more
To provide some context, New York is one of 75 AMA chapters across the country representing a combined membership of over 30,000 marketers, academics, researchers, client-side marketing executives, consultants and those who work for various agencies. In terms of membership, programs and thought leadership, we are arguably one of the most successful chapters in the network.read more
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