Allison Cerra, SVP and Chief Marketing Officer at McAfee discusses rebranding McAfee along with the cybersecurity and response challenges for brands.read more
AMA New York is proud to announce Esther Elkouss as our Marketing Volunteer Spotlight Award Winner for the fourth quarter of 2017. Esther’s contributions help attract new members and build upon the important core values that have driven the success of AMA New York since its inception.read more
Meet our volunteer of the quarter: Esther Elkouss 00:00 I decided to become a volunteer at the AMA because it's the largest marketing professional association and I thought it could be a great opportunity to network with marketers and 00:10 grow my...read more
How does brand experience shape the stories that people share about brands? Highlights from Jack Morton’s sold-out “Storymaking and Brand Experience” event on 5 key principals you need to know.read more
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