Who is winning the Cola Wars? Two Columbia Business School experts analyze 50 years of Coke and Pepsi ad campaigns for Vanity Fair Magazine.read more
Unsavory strategy? Giving a voice to their audience? Here is what our readers had to say about Nike’s controversial new ad.read more
The Nike controversy surrounding the Colin Kaepernick ad and product deal spurred a discussion among members of the board we invite our members to join.read more
Boycotting brands for political reasons is becoming more and more common. Does it work? Not for In-and-Out Burger.read more
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