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The Executive Circle put their marketing experience to use and brainstormed ideas to help drive the patriotic band “Madison Rising” to greater prominence and business. The band was created about 4 years ago and enjoyed some initial success but hasn’t shown consistent growth.

8 members of the Executive Circle met at William & June Hall at Columbia University on May 21st to review the history, business plan and marketing of “Madison Rising” with band creator Richard Mgrdechian.

Young Mi Park led the group through the interview and a series of exercises that ultimately led to several new ideas for Mgrdechian to grow the success of his project.

We look forward to seeing what becomes of “Madison Rising” going forward.

Respectfully submitted,
Bruce Eaton

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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