Being a Mentor

mentoring-fpoAs a Mentor in the Program, You Will:

  • Give your career roadmap new meaning and purpose
  • Become connected with a new network of future leaders and marketing innovators
  • Gain fresh, new perspectives on challenging industry issues and emerging trends affecting future generations of consumers
  • Stimulate your problem-solving skills and generate marketing ideas as you interact with from individuals outside your organization and professional circle
  • Recognize yourself as a thought leader and influencer
  • Refine leadership and coaching skills by developing others.

10 Tips to Be a Successful Mentor

  1. Have marketing and professional experience to share.
  2. Be willing to serve as a role model and resourceful person.
  3. Commit to guiding the Mentee on how to improve their skills and excel as a marketer.
  4. Demonstrate patience and understanding with the Mentee always providing positive feedback.
  5. Provide an unbiased perspective on career and professional issues that may affect the Mentee’s career growth.
  6. Be prepared to ask constructive questions and engage with your Mentee.
  7. Be a good listener with your Mentee.
  8. Always demonstrate sensitivity to your Mentee’s junior experience, age, background and culture.
  9. Create a comfortable environment for your Mentee with minimal interruptions.
  10. Enjoy your mentoring experience and the opportunity to share your knowledge and experience with your Mentee who is eager to learn from you.

Role of the Mentor

  • Be available and responsive.
  • Participate in all sessions and serve as an unbiased counselor with whom Mentee can discuss work-related issues or self-awareness of areas for improvement.
  • Provide positive suggestions and constructive advice on how to improve skills, performance and communication.
  • Provide guidance on how Mentee may improve work proficiency and productivity.
  • Work alongside Mentee in their development of a personal business plan and roadmap to achieve future goals.
  • Coach Mentees based on the Mentor’s success stories and achievements on best practices to differentiate their value as a marketer.

Mentor Requirements

  • You must be an AMA New York member for the course of the matched period.
  • You must commit to participating in the Mentor/Mentee relationship for the full 6-month period.
  • You must commit to meeting with your Mentee in-person at least once within the first month of being matched to them.
  • You must commit to meeting with them in–person, via video chat or phone at least once a month for all other months.
  • You must be able and willing to keep any and all communications within your Mentor/Mentee relationship confidential.
  • You should not actively look to hire or enter into a work relationship with a Mentee while you are formally connected in this program (for the 6-month period).
  • You must fill out a Mentor Interest Form and answer all questions in it.
  • You must be willing to meet all program requirements.
  • You must be willing to proactively reach out to the designated member of the mentoring committee if any problems arise in your Mentor/Mentee relationship.
  • You must be employed in a marketing discipline, including marketing, PR, Advertising, marketing research, digital marketing, direct mail, etc.
  • You must be willing to complete an evaluation of the program at the end of the formal 6-month period.

General Policy

The AMA New York welcomes all of its members to participate in the Mentoring Program.  Mentor and Mentee qualifications will be reviewed by the Mentoring Program Committee as part of the application and matching process. It is the policy of the AMA New York to provide equal opportunities without regard to race, color, religion, national origin, gender, sexual preference, age, or disability.

For information regarding the AMA New York Mentoring Program, please contact: info@amanewyork.org.

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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