AMA New York Hosts Marketing Technology Smart Webinar
How Market Imperatives Drive the Next Generation of Enterprise Marketing Technology
- The key technology capabilities for marketing that drive business value and how enterprise marketing technology will evolve over the next several years.
- How to use technology in marketing to develop institutional knowledge and unique intellectual property that drives effective customer experiences and sustainable competitive differentiators.
- How to develop buying criteria and implementation priorities to fully leverage marketing technology investments.
VP, Principal Analyst serving B2C Marketing Professionals
Joe is a vice president and principal analyst, serving B2C Marketing Professionals. He is a leading expert on the intersection of marketing and technology. Joe’s research focuses on exploring strategies for leveraging technology to deliver relevant and engaging customer experiences. He also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.
Presented by Forrester Research, Inc.
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Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth.