Brilliance in Marketing
The American Marketing Association celebrates brilliance in marketing. This video series highlights brilliant brands, companies, marketers and innovations.
Iconic fashion brands appear in nearly every exhibit at the new MoMA exhibition Items: Is Fashion Modern? The American Marketing Association visited the Museum of Modern Art’s newest exhibition to see what brands DO belong in a museum…read more
Brilliance In Marketing: Marketing Broadway Hits–Hamilton, Cats, Kinky Boots, The Great Comet and More
Most people associate marketing with Madison Avenue but that’s under the bright lights of Broadway that the American Marketing Association of New York found brilliance in entertainment marketing. We interviewed Jimmy McNicholas, an expert at marketing live theater. As the Senior Creative Director at SpotCo, he and his team are behind some of Broadway’s biggest brands, from Cats to Hamilton to Kinky Boots and The Great Comet.read more
We visited Matrixx Initiatives to interview CEO M’Lou Walker on the innovative approach to media buying of television time–highly targeted, extremely flexible and exactly measurable.read more