Brilliance in Marketing

Bob Kahn, past president of the American Marketing Association New York, and Senior Vice President at Elateral talks about Advertising Week New York 2018.

Americans don’t trust brands like they used to. Various tracking studies show a decades-long decline in what Forbes magazine calls a “consumer trust crisis.” The American Marketing Association New York caught up with Kylie Wright-Ford, the new CEO of the Reputation Institute to ask her what companies can do to earn and keep brand trust.

March Madness preparations are already well underway for the NCAA Division I Mens Basketball Tournament coming to the new 70,000 seat US Bank Stadium in Minneapolis. The tournament generates the majority of the National Collegiate Athletic Association’s $1.1 billion in revenue

More than change—DISRUPTION—is impacting every field of human endeavor. We caught up with Minter Dial, author of Futureproof: How To Get Your Business Ready For The Next Disruption, for a quick talk about turning disruption to advantage.

Interested in sports marketing? Join the American Marketing Association New York and talk to one of the city’s leading professionals in the field of marketing a major sports franchise. We talked to Mark Fine, Executive Director of Marketing for the team, with a preview of his talk on how the franchise goes to market.

With snack habits changing and snack marketers are changing, too. In light of Hershey’s launch of Hershey’s Gold, Mars buying into KIND Bars, and Nestle getting out of the candy business, we went out to talk to people about how they snack.

Iconic fashion brands appear in nearly every exhibit at the new MoMA exhibition Items: Is Fashion Modern? The American Marketing Association visited the Museum of Modern Art’s newest exhibition to see what brands DO belong in a museum…