What Big Brands Can Un-Learn from Startups

What Big Brands Can Un-Learn from Startups

Buy Tickets   It’s hard to think of any established category that has not been challenged or disrupted by a startup. The long-standing methods of brand management and marketing are not designed to compete with the rapid-fire iteration standard to the startup world. In...
 What Digital Transformation Means for You and Your Brand

What Digital Transformation Means for You and Your Brand

Buy Tickets   Today brands are reacting to digital disruption more aggressively than ever. Brands and consumers have always had high expectations, but the pace of change in expectations makes it critical for marketers to be ahead of the game. With the Google Talent...
  Storymaking and Brand Experience

Storymaking and Brand Experience

The Presentation Event Photos Social Media has empowered consumers with unprecedented ability to co-create a brand’s narrative. In effect, it’s turned consumers into Storymakers. But how can you ensure that the story consumers tell about your brand is a positive one?...

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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