Board of Directors

Bianca Di Salvo

AMA New York Board of Directors Bianca Di Salvo

Director, Mentoring Program

Chief Discovery Officer and Strategy Facilitator
Di Salvo Research & Strategy, Inc.

Curious by nature, Bianco Di Salvo started her career in observational research, studying the habits of primates, whales and Tapirs.

As she learned more about business her curiosity turned to how human needs and longings can be satisfy by companies, their products and services. Trained in observational, quantitative and qualitative research methods, Ms. Di Salvo held insights positions on the research vendor and client side supporting companies like Coach, HBO and Chase.

In 2004 she started her own firm to fill in the gap that exists between market insights and business impact. Her firm, Di Salvo Research & Strategy, focuses on three areas: research program design, uncovering new knowledge that offers competitive advantage and facilitated insights sessions to help marketers use knowledge to define business strategy, design more effective marketing programs and communications.

Her experience covers a range of issues including corporate visioning, positioning, communication development, customer experience and loyalty. She has done work for a wide variety of companies including GE, HJ Heinz, L’Oreal, Microsoft, RBS, Time Inc., US Bank and Viacom.

She holds an MBA in Marketing and Marketing Research from the City University of New York.

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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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