September 2020
Marketer’s Toolkit Workshop
Treating Audiences Like Customers – Investing In Audience Personas Not everyone who engages with your content will necessarily become a customer. Understanding the customer and their journey can help facilitate this. Whether it’s for blogs, website copy, social media posts or emails, audience personas are a guide containing all the information you need to shape your content to be information your audience is actively seeking. Join us in this informative workshop where content marketing expert Robert Rose will take us…
Find out more »October 2020
How Inclusive Is Your Marketing?
A primer on countering bias and changing the world The national dialogue has made major shifts towards diversity and inclusion. Companies are ready to design more equitable systems that showcase the vital contributions and inherent value people from diverse backgrounds bring to the table. There is no better place to demonstrate your commitment than in your marketing. Inclusive marketing goes way beyond social posts and images of solidarity. It’s about shepherding in a cultural change that is authentic and representative,…
Find out more »Content Marketing World 2020
Content Marketing World 2020 is going online. For ten years, CMWorld has been on the leading edge of content marketing education, experiences, and trends – and this year will be no different.
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Young Women @ Work
Maximizing Your Personal and Leadership Brand What is the experience of you? The strategic thinking you bring to the workplace – have you applied that to yourself and your career growth? During this session, we will explore essential elements of defining, advancing and maximizing your personal brand. We will apply fundamental marketing, reputation, communication and leadership principles to you and discuss how to analyze and reconsider your influence and impact on the audiences you care about. Led by Jacqueline Strayer,…
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Virtual Conversation with Michelle Chiantera, vice president Americas Growth Marketing, Cisco
Research shows that women hold 52% of professional and managerial positions but the numbers decrease as women move up. It’s time to shift that dynamic! AMA New York is thrilled to host a monthly virtual series featuring six separate conversations with women who are redefining marketing. Young Mi Park, adjunct lecturer at Columbia University and Rutgers Business School, will interview female marketing experts about how they have navigated their careers and have developed their own leadership styles. At the end…
Find out more »Marketing Hall of Fame Speaks: Bringing the Future Forward
Join us for a global online discussion with the legends of marketing Marketing Hall of Fame Speaks: Bringing the Future Forward October 29th at 2:30 pm - 4:00 pm Online Don’t miss this special free online live event that will feature some of the world’s most brilliant marketers. Marketing Hall of Fame Inductees will discuss the new future of marketing in light of the global pandemic, climate change, and calls for social justice. Marketing Hall of Fame inductees discussing the…
Find out more »December 2020
Hype Strategies to Help You Survive an Economic Crisis
What causes certain people to thrive and survive while everyone else is getting crushed by difficult circumstances? Intelligence? Persistence? Creativity? A central attribute that sets survivors apart from others is their ability to see the world “as it really is,” rather than how others “think it ought to be.” It’s a quality shared by all great hype artists — the propagandists, cult leaders, self-promoters, mischief makers, and boundary-breakers of the world.
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