Our three marketing and communication experts will share experiences and opinions during this presentation on how new technologies, methods, and statistical acumen have made marketing performance tracking more accurate than it has ever been before.
The potential that Big Data has to drive marketing operations is enormous. Yet between “dirty data” and “data overwhelm,” too many organizations are still struggling to get the right analytics framework in place. They find themselves falling behind their competitors.
Please join AMA New York and KRC Research’s Bradley Honan and Derek Richer for a timely seminar and interactive discussion of the most common marketing research analytics mistakes and what could be done to avoid them.
In light of recent events regarding the ethics of using consumer data, Scott McDonald, ARF CEO & President has called for the establishment of a new set of industry standards to govern both research data collection and consumer protection. At this event, the ARF is partnering with AMA New York and GreenBook to get industry input in a town hall format. Both ARF members and non-members were encouraged to voice their input in person or via livestream.
Watch this webinar to learn what blockchain is and how it’s evolved the last 10 years.
Watch part 2 of this webinar series to learn specific actions marketers and companies can take to develop their own blockchain plans and pilots.
An inside view of the next decade of industry change. How marketers and consumers in the world’s two largest markets view what is on the horizon for marketing.
Wondering how marketing and media will evolve in this new decade? Worried about the techlash? Craig Charney will presents key findings from AMA New York’s ground-breaking research study on the Future of Marketing, looking three to ten years ahead in the world’s two largest markets. Next an all-star panel of nationally known marketers […]