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September 2020

Marketer’s Toolkit Workshop

September 23rd at 12:00 pm - 1:00 pm
NY United States

Treating Audiences Like Customers – Investing In Audience Personas Not everyone who engages with your content will necessarily become a customer. Understanding the customer and their journey can help facilitate this. Whether it’s for blogs, website copy, social media posts or emails, audience personas are a guide containing all the information you need to shape your content to be information your audience is actively seeking. Join us in this informative workshop where content marketing expert Robert Rose will take us…

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October 2020

diversity and inclusion

How Inclusive Is Your Marketing?

October 8th at 12:00 pm - 1:00 pm
NY United States

A primer on countering bias and changing the world The national dialogue has made major shifts towards diversity and inclusion. Companies are ready to design more equitable systems that showcase the vital contributions and inherent value people from diverse backgrounds bring to the table. There is no better place to demonstrate your commitment than in your marketing.  Inclusive marketing goes way beyond social posts and images of solidarity. It’s about shepherding in a cultural change that is authentic and representative,…

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Maximizing Your Personal and Leadership Brand

Young Women @ Work

October 13th at 12:00 pm - 1:00 pm
NY United States

Maximizing Your Personal and Leadership Brand What is the experience of you? The strategic thinking you bring to the workplace – have you applied that to yourself and your career growth? During this session, we will explore essential elements of defining, advancing and maximizing your personal brand. We will apply fundamental marketing, reputation, communication and leadership principles to you and discuss how to analyze and reconsider your influence and impact on the audiences you care about. Led by Jacqueline Strayer,…

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December 2020

thrive

Hype Strategies to Help You Survive an Economic Crisis

December 3rd at 12:00 pm - 1:00 pm
NY United States

What causes certain people to thrive and survive while everyone else is getting crushed by difficult circumstances? Intelligence? Persistence? Creativity? A central attribute that sets survivors apart from others is their ability to see the world “as it really is,” rather than how others “think it ought to be.” It’s a quality shared by all great hype artists — the propagandists, cult leaders, self-promoters, mischief makers, and boundary-breakers of the world.

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