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Integrated Marketing Communication and its Impact on Business Results

The William and Anita Newman Vertical Campus Baruch College, 55 Lexington Avenue, New York, NY

Our three marketing and communication experts will share experiences and opinions during this presentation on how new technologies, methods, and statistical acumen have made marketing performance tracking more accurate than it has ever been before.

ARF Town Hall: Industry Code of Conduct

ARF & Live Streaming NY

In light of recent events regarding the ethics of using consumer data, Scott McDonald, ARF CEO & President has called for the establishment of a new set of industry standards to govern both research data collection and consumer protection. At this event, the ARF is partnering with AMA New York and GreenBook to get industry input in a town hall format. Both ARF members and non-members were encouraged to voice their input in person or via livestream.

Attribution Accelerator 2018

Time Inc. 225 Liberty Street, New York, NY

Registration is now open for the 2018 Attribution Accelerator

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