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Blockchain in 2018: Challenges and Opportunities for Marketers, Part 1

May 24 at 12:00 pm - 1:00 pm

Blockchain is taking the world by storm. Since spawning the ICO, it’s now moving into the marketing and market research space to transform B2B and B2C, and fuel the growth of AI.

Join entrepreneur and business strategist, Rolfe Swinton, for a webinar to understand blockchain, cryptocurrencies, ICOs, and token sales—and the challenges and opportunities for marketers that lie ahead.

 

By attending this session, you’ll learn:

  • What blockchain is and how it’s evolved the last 10 years
  • 10 ways blockchain will impact the marketing and insights industries and how to respond
  • How blockchain impacts the data supply chain, helps create trust and helps handle PII and sensitive health data
  • How ICOs drive the development of new ecosystems
  • Lessons from 6 companies that are implementing blockchain successfully

All registrants will receive a link to the recording of the presentation so please register even if you’re unavailable during the scheduled time.

Presented by:

Rolfe William Swinton
Entrepreneur, Business Strategist, and Innovator

 

Please note: Registrant data will be shared with WARC and GreenBook.

About WARC:

Warc.com has everything you need to know to improve the effectiveness of your advertising and media investment. Let WARC connect you to proven approaches so you can improve advertising ROI and grow your business.
WARC: When you know, you grow.

 

Webinar Organizers

The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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