by Molly Purcell | Apr 2, 2018 | Brilliance in Marketing, Current Insights, News, Resources
Media Contact: Jack Mello, jack.mello@gmail.com, cell 201-981-5617 Lee Clow, Seth Godin, and Esther Lee Inducted Into AMA New York’s Marketing Hall of Fame® “Future of Marketing” to be the subject of inductee presentations at May 17, 2018, induction ceremony at...
by Lisa Merriam | Feb 6, 2018 | Brilliance in Marketing, Resources
Resources With snack habits changing and snack marketers are changing, too. In light of Hershey’s launch of Hershey’s Gold, Mars buying into KIND Bars, and Nestle getting out of the candy business, we went out to talk to people about how they snack....
by Lisa Merriam | Oct 28, 2017 | Brilliance in Marketing, Resources
Resources Iconic fashion brands appear in nearly every exhibit at the new MoMA exhibition Items: Is Fashion Modern? The American Marketing Association visited the Museum of Modern Art’s newest exhibition to see what brands DO belong in a museum… ...
by Lisa Merriam | Sep 8, 2017 | Brilliance in Marketing, Resources
Resources Jimmy McNicholas of SpotCo talks to the American Marketing Association New York about marketing hit Broadway shows. Most people associate marketing with Madison Avenue but that’s under the bright lights of Broadway that the American Marketing...
by Lisa Merriam | Jun 16, 2017 | Brilliance in Marketing, Resources
Resources The American Marketing Association New York celebrates brilliance in marketing. That’s why we visited Matrixx Initiatives to interview CEO M’Lou Walker on the innovative approach to media buying of television time–highly targeted, extremely...
by Molly Purcell | Jun 10, 2016 | Brilliance in Marketing, Current Insights, News, Resources
The 2016 Marketing Hall of Fame Induction Ceremony was held on April 28, 2016 at PwC headquarters in New York. Following cocktails and hors d’oeuvres, marketing professionals enjoyed the presentations from each of this year’s inductees. By providing an...
