by Lisa Merriam | Mar 1, 2019 | Brilliance in Marketing, Resources
Resources Your reputation is your brand. In today’s world reputation is created less by marketing and advertising and more by the people in your company. With #MeToo impacting brands from Ernst & Young to Nike, paying attention to who you hire is key to your brand...
by Lisa Merriam | Dec 10, 2018 | Brilliance in Marketing, Resources
Resources In today’s crowded, noisy marketplace, it’s harder and harder for brands to stand out. Yet getting the attention of consumers is critical to business success. And that takes relevance. Jesse Purewal, a parter at Prophet, the brand consultancy...
by Lisa Merriam | Oct 31, 2018 | Brilliance in Marketing, Resources
Resources The AMA New York is hosting a webinar: The New Content Culture with specific tips on you can use content marketing to power your brand and profitable growth. November 6 at 11:00 am to 12:00 pm Sign up here. Transcript: Lisa Merriam, Host: 00:01 Content...
by Lisa Merriam | Oct 8, 2018 | Brilliance in Marketing, Resources
Resources Advertising Week: It’s like an MBA in marketing in four days. Bob Kahn, past president of the American Marketing Association New York, and Senior Vice President at Elateral, a SaaS marketing production platform revolutionizes the production and...
by Lisa Merriam | Sep 12, 2018 | Brilliance in Marketing, Resources
Resources Brand trust is at an all time low. AMA New York caught up with the new CEO of the Reputation Institute Kylie Wright-Ford to find out what companies can do to earn and keep trust in their reputations. Transcript: 00:01 Lisa Merriam: Americans don’t...
by Lisa Merriam | Aug 29, 2018 | Brilliance in Marketing, Resources
Resources March Madness preparations are already well underway for the NCAA Division I Mens Basketball Tournament coming to the new 70,000 seat US Bank Stadium in Minneapolis. The tournament generates the majority of the National Collegiate Athletic...
by Lisa Merriam | Jul 2, 2018 | Brilliance in Marketing, Resources
Resources Futureproof brands with the right mindset. More than change—DISRUPTION—is impacting every field of human endeavor. Minter Dial, author of Futureproof: How To Get Your Business Ready For The Next Disruption, gave a presentation to the AMA Executive Circle of...
by Lisa Merriam | Jun 26, 2018 | Brilliance in Marketing, Resources
Resources Interested in sports marketing? Join the American Marketing Association New York and talk to one of the city’s leading professionals in the field of marketing a major sports franchise. The New York Mets are hosting the American Marketing Association New York...
by Lisa Merriam | Feb 6, 2018 | Brilliance in Marketing, Resources
Resources With snack habits changing and snack marketers are changing, too. In light of Hershey’s launch of Hershey’s Gold, Mars buying into KIND Bars, and Nestle getting out of the candy business, we went out to talk to people about how they snack....
by Lisa Merriam | Oct 28, 2017 | Brilliance in Marketing, Resources
Resources Iconic fashion brands appear in nearly every exhibit at the new MoMA exhibition Items: Is Fashion Modern? The American Marketing Association visited the Museum of Modern Art’s newest exhibition to see what brands DO belong in a museum… ...
