by Lisa Merriam | Nov 30, 2018 | Current Insights, Resources
Resources Modern PR: 7 Tips for Pitching Your Story By Lisa Merriam Member, Board of Directors Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all the pieces to work together creates a...
by Lisa Merriam | Sep 30, 2018 | Current Insights, Resources
Resources Marketing Week: Equipping You for the Business Challenges of Today by Lisa Merriam AMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to equip you for business challenges facing brands and companies today....
by Lisa Merriam | Sep 25, 2018 | Current Insights, Resources
Resources George Carlin Classic Advertising Lullaby by Lisa Merriam It has been 20 years since seen this classic George Carlin bit “Advertising Lullaby” premiered, it’s definitely worth a refresher. In these days of social media censorship and shutting down free...
by Molly Purcell | Sep 25, 2018 | Current Insights, News, Resources
Resources For Immediate Release American Marketing Association New York Opens Nominations for 2019 Marketing Hall of Fame® Media Contact: Jack Mello, PR for Marketing Hall of Fame jack.mello@gmail.com NEW YORK, September 25, 2018 — The American Marketing...
by Lisa Merriam | Sep 18, 2018 | Current Insights, Resources
Resources Cola Wars–Whose Side Are You On? Who Is Winning? By Matthew Quint Director, Center on Global Brand Leadership Member, Board of Directors We all know about “the cola wars.” There aren’t many pairs of brands that dominate the marketplace and...
by Molly Purcell | Sep 18, 2018 | Current Insights, Resources
Resources Nike Controversy: What Our Readers Thought In our previous blog post, the Nike Controversy surrounding the Colin Kaepernick ad and product deal spurred a discussion among members of the board of directors. So much so, we invite our members to join. Here...
by Lisa Merriam | Sep 7, 2018 | Current Insights, Resources
Resources Nike Controversy: Colin Kaepernick Marketing Strategy Analysis The Nike Controversy surrounding the Colin Kaepernick ad and product deal spurred a discussion among members of the board of directors that we invite our readers to join. Read what they had to...
by Lisa Merriam | Sep 3, 2018 | Current Insights, Resources
Resources Boycotting Brands: Brands Symbolize More than Features and Benefits By Lisa Merriam Boycotting brands for political reasons is becoming more and more common. Does who you vote for impact the burgers you eat? Of course, according to the chairman of the...
by Lisa Merriam | Aug 21, 2018 | Current Insights, Resources
Resources Marketers Confidence Index up Ten Points By Lisa Merriam The Marketers Confidence Index, a joint survey by the American Marketing Association and Kantar Consulting, shows that marketer optimism is ten points higher now than even six months ago. The Index...
by Lisa Merriam | Aug 11, 2018 | Current Insights, Resources
Resources Back-to-School Marketing the “Other Black Friday” By Lisa Merriam Back-to-school marketing fuels what Shopify calls the “other Black Friday,” with B2S retail spending up an expected 10% this year to top $83.6 billion according to the National...
