by Lisa Merriam | Mar 22, 2019 | Current Insights, Resources
Resources Member, Board of Directors Customer experience—CX—is a hot marketing buzzword. The concept encompasses every way and place where customers interact with your company, brand, and product. And marketing needs to get involved in every one of them. That...
by Lisa Merriam | Mar 15, 2019 | Current Insights, Resources
Resources By Lisa MerriamMember, Board of Directors Brand governance used to be a command and control proposition. Companies were in charge of their brands and they told people how to use their brands. Brand guidelines specified right and wrong; rules and...
by Molly Purcell | Feb 14, 2019 | Current Insights, News, Resources
Resources Media Contact:Jack Mello, PR for Marketing Hall of Famejack.mello@gmail.com Unilever’s Keith Weed, Adobe’s Ann Lewnes and DDB Worldwide’s Wendy ClarkElected Into AMA New York’s Marketing Hall of Fame® “Future of Marketing” to be the subject of inductee...
by Lisa Merriam | Feb 7, 2019 | Current Insights, Resources
Resources Call it content shock or content fatigue, each one of us is bombarded by an astounding amount of content every day. Up against these statistics, you need to make sure your content marketing operation is acing best practices to break through and...
by Lisa Merriam | Feb 4, 2019 | Current Insights, Resources
Resources Marketing Training: Update Your Skills and Certify Your Expertise By Lisa MerriamMember, Board of Directors Put marketing training on your agenda for a lasting and rewarding marketing career. Ours is a profession in a constant state of disruption....
by Lisa Merriam | Jan 30, 2019 | Current Insights, Resources
Resources Nike Brand Wins the Football Season–With or without Kaepernick by Lisa MerriamMember, Board of Directors The Nike brand is running up the score this football season. Coming up the the Super Bowl, Nike has racked up a number of impressive...
by Lisa Merriam | Jan 21, 2019 | Current Insights, Resources
Resources Content Marketing Model—Design for Effective Results By Lisa MerriamMember, Board of Directors Do you need a content marketing model? Content marketing drives inbound lead generation, audience engagement, and brand reputation building. Content...
by Lisa Merriam | Jan 15, 2019 | Current Insights, Resources
Resources Online Review Sites: Critical to Your Brand, Reputation and BusinessBy Lisa MerriamMember, Board of DirectorsOnline review sites are a critical part of brand management. Brand ratings and reviews drive traffic to your site–search engines like...
by Lisa Merriam | Nov 30, 2018 | Current Insights, Resources
Resources Modern PR: 7 Tips for Pitching Your Story By Lisa Merriam Member, Board of Directors Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all the pieces to work together...
by Lisa Merriam | Oct 1, 2018 | Current Insights, Resources
Resources Marketing Week: Equipping You for the Business Challenges of Today by Lisa Merriam AMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to equip you for business challenges facing brands and companies...
