by Lisa Merriam | Sep 18, 2018 | Current Insights, Resources
Resources Cola Wars–Whose Side Are You On? Who Is Winning? By Matthew Quint Director, Center on Global Brand Leadership Member, Board of Directors We all know about “the cola wars.” There aren’t many pairs of brands that dominate the marketplace and...
by Molly Purcell | Sep 18, 2018 | Current Insights, Resources
Resources Nike Controversy: What Our Readers Thought In our previous blog post, the Nike Controversy surrounding the Colin Kaepernick ad and product deal spurred a discussion among members of the board of directors. So much so, we invite our members to join. Here...
by Lisa Merriam | Sep 7, 2018 | Current Insights, Resources
Resources Nike Controversy: Colin Kaepernick Marketing Strategy Analysis The Nike Controversy surrounding the Colin Kaepernick ad and product deal spurred a discussion among members of the board of directors that we invite our readers to join. Read what they had to...
by Lisa Merriam | Sep 3, 2018 | Current Insights, Resources
Resources Boycotting Brands: Brands Symbolize More than Features and Benefits By Lisa Merriam Boycotting brands for political reasons is becoming more and more common. Does who you vote for impact the burgers you eat? Of course, according to the chairman of the...
by Lisa Merriam | Aug 21, 2018 | Current Insights, Resources
Resources Marketers Confidence Index up Ten Points By Lisa Merriam The Marketers Confidence Index, a joint survey by the American Marketing Association and Kantar Consulting, shows that marketer optimism is ten points higher now than even six months ago. The Index...
by Lisa Merriam | Aug 11, 2018 | Current Insights, Resources
Resources Back-to-School Marketing the “Other Black Friday” By Lisa Merriam Back-to-school marketing fuels what Shopify calls the “other Black Friday,” with B2S retail spending up an expected 10% this year to top $83.6 billion according to the National...
by Karen McFarlane | Jun 18, 2018 | Current Insights, Resources
Resources by Karen McFarlane AMA New York launched the Volunteer Spotlight Awards to recognize the exceptional work of volunteers that give their time and talent to grow the organization. This year we are proud to announce that Skyla Li has been named the 2018...
by Lisa Merriam | Apr 2, 2018 | Current Insights, Member Contributions, Resources
Marketing Volunteer: Shine a Spotlight on Your Marketing Talents by Deanda Clements Be a marketing volunteer. Get involved and enjoy tremendous реrsоnаl benefits with the AMA New York chapter. Giving of your time is a perfect way to showcase your marketing talents...
by Karen McFarlane | Apr 2, 2018 | Current Insights, Resources
Resources How AMA New York Membership Can Advance Your Marketing Career by Karen McFarlane What’s the most frequently asked question: Why should I join AMA New York? A better question to ask is: How can I leverage AMA New York to advance my marketing career? Joining...
by Molly Purcell | Apr 2, 2018 | Brilliance in Marketing, Current Insights, News, Resources
Media Contact: Jack Mello, jack.mello@gmail.com, cell 201-981-5617 Lee Clow, Seth Godin, and Esther Lee Inducted Into AMA New York’s Marketing Hall of Fame® “Future of Marketing” to be the subject of inductee presentations at May 17, 2018, induction ceremony at...
