Resources social media By Susan Varty Just say no to boring posts on your social media channels. Susan Varty has some unconventional social media tips for marketers. Hire a cartoonist to create commentary on your industry to share. Use 10-15 hashtags on every...
Resources Strategy Content marketing strategist Robert Rose weighs in By Danielle Brody Content marketing is an effective way to reach customers and prospective customers — especially during COVID-19 when other advertising streams aren’t available. But it’s in need...
Resources B2B By Anne Wagner In revealing the 2020 version of his highly anticipated Marketing Technology Landscape Supergraphic this past April, Scott Brinker discussed the challenge of its actual design given yet another year of spectacular “new venture...
Resources Women in Marketing By Daina Tilton AMA New York Volunteer, Content Marketing Women have made major advancements in becoming a significant part of the workforce, but they are still challenged by career development issues. It’s time to change that...
Resources Branding By Wendy Weatherford-Marks AMA New York joined AMA Austin, AMA Triangle, AMA Washington DC and AMA members from the tri-state chapters August 27 in a virtual Happy Hour to talk about marketing technology (MarTech), upcoming marketing trends and...
Resources Results for "martech" There were more than 8,000 marketing technology (MarTech) solutions available at the start of 2020. In less than a year, the field has grown by 13.6%. “One in 5 of the solutions on this year’s MarTech landscape weren’t...
Resources B2B In a world where everyone is constantly rushing to achieve career readiness, COVID-19 quarantine gave an opportunity to stop, think about the next steps, and prepare ourselves for the right moves in the job market and search. During this summer,...
Resources Industry News By Briana Bronchick You’re not alone if you’re craving connections and some virtual networking. There is so much to learn from each other. Our first virtual happy hour in May had over 120 marketers attend. We’re continuing the...
Resources Lisa Merriam Empowering your employees is a path to success for many women in marketing. Bernice Clark, chief marketing officer of the New York City Economic Development Corporation (NYCEDC), utilizes empathy and understanding when managing teams...
Resources AMA New York By Daina TiltonAMA New York Volunteer During her early years in the media industry, Lynn Godfrey built a strong foundation in marketing becoming a valued marketing executive at household brands that we are all familiar with: MTV Networks,...
