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Seven Books Every Marketer Needs to Read

Seven Books Every Marketer Needs to Read

Resources AMA New York Celebrate National Read-a-Book Day on September 6, 2021, with book recommendations from New York City’s leading marketing minds. Photo by Alexandra Fuller on Unsplash By Samantha Rideout, MPR, BComm, BA From reducing stress (by 68%) to...
The Evolution of Media Measurement

The Evolution of Media Measurement

Resources Current Insights Across the media industry, there is a strong appetite to evolve from age and gender to audience-based measurement. Delve into this Comcast Advertising report with Heather Coghill, Sr. Director of Audience Insights at Effectv, to hear how...

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