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Want Brand Equity? Deploy Working Moms

Want Brand Equity? Deploy Working Moms

Resources Want Brand Equity? Deploy Working Moms Unsplash Photo by Cory Billingsly By Samantha Rideout, MPR We are in a she-cession, a term coined early in the pandemic by C. Nicole Mason, President and Chief Executive of the Institute for Women’s Policy Research....
Seven Books Every Marketer Needs to Read

Seven Books Every Marketer Needs to Read

Resources AMA New York Celebrate National Read-a-Book Day on September 6, 2021, with book recommendations from New York City’s leading marketing minds. Photo by Alexandra Fuller on Unsplash By Samantha Rideout, MPR, BComm, BA From reducing stress (by 68%) to...

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