Resources The Marketing Hall of Fame 2023 By Joanna SeddonChair Marketing Hall of Fame www.marketinghalloffame.org& Managing Partner, Presciant www.presciant.com Why the Marketing Hall...
Resources Gay Pride Month Marketing after the Bud Light LGBTQ Controversy Bud Light, Target, Disney, Kohls and others, are seeing tremendous backlash against their marketing campaigns celebrating the LGBTQ community. What do you think Bud Light should have done and...
Resources How to Build a Resilient Marketing Strategy with Scenario Planning Photo by Canva No one knows the future. But the best marketing leaders don’t hide–they plan for multiple outcomes. Today’s marketers often feel like they’re working in patchy fog....
Resources What Are Effective Hospital Marketing Strategies In 2023? Photo by Canva Introduction Hospitals have been moving from traditional marketing strategies to new digital-based methods to attract new patients, improve customer service and drive loyalty. Hospital...
Resources Digital Marketing in 2023. Career Growth Skills Photo by Carlos Muza on Unsplash Lindsay Karny Digital marketing is a modern and efficient method of promoting products or services through digital channels. It involves using various platforms like search...
Resources I Love New York: Famous Ad Jingles and Jingle Makers from New York Ad jingles and New York just go together. Some of the most famous ad jingles (and jingle writers) have a connection to the city. As New York makes its comeback, the American Marketing...
Resources What’s Next for the Twitter Brand–and Twitter Advertisers–Now that Elon Musk Owns It? What will Elon Musk and change in strategy mean for the Twitter brand? And what will it all mean for brands on Twitter? What is Twitter’s business model?...
Resources 15 Podcasts Marketing Leaders Are Listening To Right Now Photo by Mohammad Metri By Samantha Rideout, MPR Are you one of the 100 million people who listened to a podcast in 2020? Or one of the projected 125 million listeners tuning into podcasts this year?...
Resources How Insights Departments Are Solving Problems By Taking Research In-House Moving away from agencies and taking a more hands-on approach to research can feel difficult, but for those brands that do, the rewards can be huge. In this guide, we look at how...
Resources Want Brand Equity? Deploy Working Moms Unsplash Photo by Cory Billingsly By Samantha Rideout, MPR We are in a she-cession, a term coined early in the pandemic by C. Nicole Mason, President and Chief Executive of the Institute for Women’s Policy Research....
