Resources What’s Next for the Twitter Brand–and Twitter Advertisers–Now that Elon Musk Owns It? What will Elon Musk and change in strategy mean for the Twitter brand? And what will it all mean for brands on Twitter? What is Twitter’s business model?...
Resources 15 Podcasts Marketing Leaders Are Listening To Right Now Photo by Mohammad Metri By Samantha Rideout, MPR Are you one of the 100 million people who listened to a podcast in 2020? Or one of the projected 125 million listeners tuning into podcasts this year?...
Resources How Insights Departments Are Solving Problems By Taking Research In-House Moving away from agencies and taking a more hands-on approach to research can feel difficult, but for those brands that do, the rewards can be huge. In this guide, we look at how...
Resources Want Brand Equity? Deploy Working Moms Unsplash Photo by Cory Billingsly By Samantha Rideout, MPR We are in a she-cession, a term coined early in the pandemic by C. Nicole Mason, President and Chief Executive of the Institute for Women’s Policy Research....
A Conversation with Gayle Guest-Brown: Inequity is a Leadership Challenge By Alison Foster Gayle Guest-Brown is the CEO and founder of Guest Brown Impact, a leadership development firm that delivers one-on-one leadership coaching to women seeking to command their...
Make a Commitment to Advance Gender Equity Practices Gender IDEAL is a non-profit organization that provides data-driven performance insights and recommended actions to workplaces seeking to become more gender-equitable. On March 8, Gender IDEAL launched a...
Why DEI Is a Business Initiative, Not an HR Initiative By Karen McFarlane This is part two of a series of snack-sized insights from Chief Diversity Officers on how they can partner with marketing to create more inclusive cultures. This interview is with Tamika Curry...
Resources Building a Culture-Shifting Brand Unsplash Photo by Dakota Corbin By Samantha Rideout, MPR The number of women working outside of the home is the lowest it’s been in 34 years. The pandemic has exacerbated the gaps for women in the workplace, but even...
How to Tie Diversity, Equity, and Inclusion Goals to Compensation, Starting With Your Leadership By Karen McFarlane This is part one of a series of snack-sized insights from Chief Diversity Officers on how they can partner with marketing to create more inclusive...
Are Our Practices Creating an Exclusion Pipeline? New Report: Marketing’s Role in Creating an Inclusive Future: Confidential Insights from 25 Executive Marketing Leaders What is marketing’s role in pushing diversity, equity, and inclusion (DEI) forward? We asked 25...
