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Influencer Marketing: Fueling Your Digital Strategy

March 14 at 6:00 pm - 8:00 pm

Influencer Marketing: Fueling Your Digital Strategy

Discover the benefits of influencer marketing for your 2019 digital strategy

Get ready for our first Influencer Marketing panel event with Octoly, the largest gifting marketplace for fashion, beauty, and lifestyle influencers. Our panel features leading influencers, brands, and industry experts who will provide a 360-degree understanding of influencer marketing.

Attendees will learn from brand experience and get some real talk from influencers on how they manage their partnerships. But you won’t just learn the benefits of authentic, social exposure; Octoly’s expertise will give you the tools to take an active role in shaping your influencer relationships.

Event attendees will:

Learn about influencer marketing

  • How to select the right influencers that align with your brand
  • How to measure success and social ROI

Meet and learn from influencers

  • The best ways to approach and outreach to them
  • How to outline a partnership and compensation

Learn from Experts

  • The benefits of solutions like Octoly to help partner with influencers
  • The various ways to deepen influencer relationships

Featured Speakers

Melanie SutrathadaMelanie Sutrathada
Influencer, Actor, and Host

Cue the confetti! Melanie is a New York-based actor, host, and tastemaker with a love for hamming it up and laughing entirely too loudly. This multi-media powerhouse is making waves online and on-camera as an actor, host, and influencer with her signature brand of personality and lifestyle expert. Melanie works with amazing brands and companies from COVERGIRL and Target to Fashion Week Online. Melanie has also been featured on The TODAY Show, NBC’s New York Live, Real Simple, Bella NYC, HoneySuckle Magazine, The Every Girl, AOL, and more.


Danielle RoblesDanielle Robles
Head of Influencers

Danielle is the Head of Content & Community at Octoly US. Prior to working at Octoly, She was the Creative Content Manager at ELLE magazine where she concepted, wrote, and produced branded content shoots and campaigns — pairing influencers with the top brands in fashion and beauty. After 9+ years working in the industry, Danielle has observed the rapid changes of the media landscape and is interested to see where it evolves next.


Whitney MadukeWhitney Madueke
Micro- Influencer, Content Creator, and Model

Whitney Madueke is a New York-based influencer, content creator and model. She has a background in Law, having obtained an LLB from the University of Reading, England before moving to New York to study Fashion Design.

Raised in Nigeria and later living in England and America has made her a relatable figure to a growing demographic of multicultural enterprising young women, inspiring them to recognize their own values and aspirations.

Through social channels like her Instagram, she has collaborated with leading brands like Clinique, Refinery 29, Dior, Revlon, Converse, Steve Madden, and Lululemon. She continues to explore her creativity through her work as an illustrator and strives every day to challenge and inspire her audience.


Kerry EaganKerry Eagan
Caudalie Americas

Kerry oversees Marketing, Communications, and E-Commerce for Caudalie in the Americas where social platforms are at the center of the brand’s marketing strategy — serving as key mediums for generating awareness and driving conversion. Prior to joining Caudalie, Kerry led marketing and communications at Bliss for over eight years during the brand’s highest growth period. She has also held senior marketing roles at Sephora, Philips, J.Crew, Bluemercury, and Conair. Believing in the power of authenticity, she is passionate about building businesses by finding those unique nuggets that make a brand special and tell its story in a compelling way to help the right audience discover and fall in love with it.


April LockhartApril Lockhart
Brand Marketing and Social Media Coordinator
Caudalie Americas

April leads the social + community strategy at Caudalie, Americas. Passionate about the influencer space within her work as well as her own personal channel, she has helped build a community at Caudalie focused on engagement, content, and authenticity. She plays a vital role in a broad scale of areas such as branded content, overall social strategy, influencer relations, and community events.



Our Sponsors


Octoly is the largest gifting marketplace for beauty, fashion, and lifestyle influencers. We operate in four countries (France, Spain, Italy, US) and work with over 12,000 influencers, who have collectively created more than 300,000 social reviews— earning brands an estimated 110 million dollars in earned media value.

Octoly is helping brands reinvent the way they engage with consumers by enabling them to launch, market and sell products through our influencer community. Octoly helps brands connect and build long-lasting relationships with content creators and future brand ambassadors.


Shaw Contract

At Shaw Contract, we believe that the ground beneath your feet should have a positive impact on how you live, learn, work, heal and play. We strive for design excellence in everything we do – from conception to production to installation, it’s what sets us apart. We make flooring that delivers a purposeful blend of design elements, materiality, sustainability and performance. Every day we take on creative challenges to research, design and innovate flooring solutions that transform spaces across the globe.


Photography Services Provided By

Ali Garber Photography



Ticket sales will end at 8 PM on Wednesday, March 13th. No on-site registration will be available.

Our Sponsors

Ali Garber Photography


March 14
6:00 pm - 8:00 pm
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American Marketing Association New York


shaw contract

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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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