The Executive Circle put their marketing experience to use and brainstormed ideas to help drive the patriotic band “Madison Rising” to greater prominence and business. The band was created about 4 years ago and enjoyed some initial success but hasn’t shown consistent growth.
8 members of the Executive Circle met at William & June Hall at Columbia University on May 21st to review the history, business plan and marketing of “Madison Rising” with band creator Richard Mgrdechian.
Young Mi Park led the group through the interview and a series of exercises that ultimately led to several new ideas for Mgrdechian to grow the success of his project.
We look forward to seeing what becomes of “Madison Rising” going forward.