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B2B Intelligence Center

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Stay current with our curated library of B2B original and contributed white papers, videos, research, blogs and articles. Explore topics such as content marketing, small business guides, customer centricity, the future of marketing technology and more!

Featured Content from Cisco

Beyond Survival: A Small Business Resiliency Guide eBook

“Beyond Survival, A Small Business Resiliency Guide” is fueled by LinkedIn insights and is full of information and practical guidance to help small businesses leverage technology to adapt, adopt, overcome and even thrive in the COVID business climate.

Virtual Sales Vantage Point: Unlocking sales opportunities in a virtual-first world

This year marketers had to work hand-in-hand with sales teams, but as virtual sales evolve, what priorities should sales and marketing organizations focus on? Michelle Chiantera, Vice President, Americas Marketing and Communications at Cisco, shares her observations.

Women Rock-IT

Hear the incredible journeys of Camilla Olson, a serial entrepreneur who launched an AI hyper-personalization fashion design solution, and Lynette Kucsma, Co-founder & CMO, Natural Machines, one of CNN’s “Top 10 Health & Wellness Startups.”

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Latest B2B Resources

5 Holiday Advertising Questions For Best Return on Advertising Spend

5 Holiday Advertising Questions For Best Return on Advertising Spend

Consumers are likely to spend generously this holiday season despite Covid disruption, and so it’s time for marketers to capitalize on the 2020 holiday advertising season. 2020 will be hailed as the year of acceleration, especially with how social media influences how we spend our advertising dollars.
The Gobbler: Avoid Marketing to the Wrong Audience

The Gobbler: Avoid Marketing to the Wrong Audience

Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
Women in Marketing: 4 Takeaways from a Global Chief Marketing Executive

Women in Marketing: 4 Takeaways from a Global Chief Marketing Executive

On Thursday, September 17th, AMA New York kicked off its fifth conversation in the Women in Marketing series with Mani Dasgupta, Chief Marketing Officer of Global Business Services at IBM. Mani spoke to Young Mi Park of AMA New York about her background and career trajectory from computer engineering to marketing.
Out With the Old, In With Inclusive Marketing: Insights for Authentic Representation of Your Company and Brand

Out With the Old, In With Inclusive Marketing: Insights for Authentic Representation of Your Company and Brand

Gone are the days of communities being satisfied with token gestures of diversity. Today’s savvy consumers seek brands that convey the company's genuine voice, inclusive of representational stories. This means Chief Marketing Officers, Brand Strategists, and the like, need to identify concrete ways to create diverse storytelling reflective of their consumer base.
10 Ways to Get Others to Write What You Need as a Marketer

10 Ways to Get Others to Write What You Need as a Marketer

Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
A Career in Nonprofit Marketing: Following Your Purpose

A Career in Nonprofit Marketing: Following Your Purpose

No one can truly guess their career path from the starting line, especially when that path includes transitioning from for profit to new opportunities in nonprofit marketing. On Thursday, Aug. 20, Lynn Godfrey, Executive VP and Chief Marketing Officer of the Leukemia & Lymphoma Society, spoke to Young Mi Park of AMA New York about her background and experience as a nonprofit marketing leader.
AMA New York Women in Marketing Spotlight – Michelle Chiantera, A Passionate Marketing Executive

AMA New York Women in Marketing Spotlight – Michelle Chiantera, A Passionate Marketing Executive

While women have gained momentum as marketing executives, there is still a great deal of work to do. To drive and support positive change, AMA New York is presenting Women in Marketing: Take Your Seat At The Table, a monthly virtual series
OWNING YOUR POWER: TRANSFORMATIONAL LEADERSHIP AND PERSONAL BRAND STRATEGIES FOR WOMEN MARKETING PROFESSIONALS

OWNING YOUR POWER: TRANSFORMATIONAL LEADERSHIP AND PERSONAL BRAND STRATEGIES FOR WOMEN MARKETING PROFESSIONALS

Building a professional competitive advantage for your marketing career is imperative for longevity in the industry. Whether you're a mid-level marketer or in the early stages of your career, establishing a strong personal brand places you apart from your peers and sets you up for long term success.
Changing the World: Diversity and Inclusion Marketing

Changing the World: Diversity and Inclusion Marketing

Diversity, equity, and Inclusion stand as the pillars to any developmental community in changing the world. In times of social strife due to emerging technologies and skills gaps in the workforce, marketing will be an essential north star for changing the world. Questions will arise from this generation of marketers:
10 Unconventional Social Media Ideas

10 Unconventional Social Media Ideas

Just say no to boring posts on your social media channels. Susan Varty has some unconventional social media tips for marketers.
How to make your Content Marketing Strategy more audience-focused

How to make your Content Marketing Strategy more audience-focused

Content marketing is an effective way to reach customers and prospective customers  — especially during COVID-19 when other advertising streams aren’t available. But it’s in need of a reboot, according to Robert Rose, founder and chief strategy officer, Content Advisory.
At The Intersection of MarTech Present and Future

At The Intersection of MarTech Present and Future

In revealing the 2020 version of his highly anticipated Marketing Technology Landscape Supergraphic this past April, Scott Brinker discussed the challenge of its actual design given yet another year of spectacular "new venture creation." Finding it impossible and ultimately counterproductive to crowbar what is now 8,000 MarTech solutions into category boxes of the right angle variety, his design collaborators at Blue Green instead allowed the defined clusters of category logos to determine visual boundary shape.

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