fbpx

B2B Intelligence Center

Brought to you by Cisco

Stay current with our curated library of B2B original and contributed white papers, videos, research, blogs and articles. Explore topics such as content marketing, small business guides, customer centricity, the future of marketing technology and more!

Featured Content from Cisco

Beyond Survival: A Small Business Resiliency Guide eBook

“Beyond Survival, A Small Business Resiliency Guide” is fueled by LinkedIn insights and is full of information and practical guidance to help small businesses leverage technology to adapt, adopt, overcome and even thrive in the COVID business climate.

Virtual Sales Vantage Point: Unlocking sales opportunities in a virtual-first world

This year marketers had to work hand-in-hand with sales teams, but as virtual sales evolve, what priorities should sales and marketing organizations focus on? Michelle Chiantera, Vice President, Americas Marketing and Communications at Cisco, shares her observations.

Women Rock-IT

Hear the incredible journeys of Camilla Olson, a serial entrepreneur who launched an AI hyper-personalization fashion design solution, and Lynette Kucsma, Co-founder & CMO, Natural Machines, one of CNN’s “Top 10 Health & Wellness Startups.”

Premier Partner

Latest B2B Resources

Content Marketing: An Inside Look With Jay Baer – The Name Of The Game Is Courageous Content

Content Marketing: An Inside Look With Jay Baer – The Name Of The Game Is Courageous Content

I recently interviewed content marketing expert, speaker and New York Times best-selling author, Jay Baer. After watching his engaging, insightful keynote speech at Content Marketing World, I reached out to learn more about how marketers can create courageous content to stand out in today’s crowded, noisy digital landscape.
10 Blogging Myths to Ignore

10 Blogging Myths to Ignore

If your company has a blog, does it deliver? Susan Varty of HeadStart Copywriting busts some common blogging myths so you can focus on what makes your blog great.
WOMEN LEADING THE WAY: AN INTERVIEW WITH AMY PROTEXTER

WOMEN LEADING THE WAY: AN INTERVIEW WITH AMY PROTEXTER

"Women Leading the Way Series” is part of the AMA New York’s initiative to support women in marketing. Sponsored in part by Cisco, this series profiles women who are changing the game of marketing in the workplace.
Building Your Marketing Toolkit: Key Virtual and Augmented Reality Insights for Compelling User Experiences

Building Your Marketing Toolkit: Key Virtual and Augmented Reality Insights for Compelling User Experiences

Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
Women Rock-IT: Meet 2 entrepreneurs leveraging technology for fashion and food!

Women Rock-IT: Meet 2 entrepreneurs leveraging technology for fashion and food!

Camilla Olson, Co-founder & CEO, Savitude is a game-changer who's disrupted the fashion industry time and time ...
5 Holiday Advertising Questions For Best Return on Advertising Spend

5 Holiday Advertising Questions For Best Return on Advertising Spend

Consumers are likely to spend generously this holiday season despite Covid disruption, and so it’s time for marketers to capitalize on the 2020 holiday advertising season. 2020 will be hailed as the year of acceleration, especially with how social media influences how we spend our advertising dollars.
The Gobbler: Avoid Marketing to the Wrong Audience

The Gobbler: Avoid Marketing to the Wrong Audience

Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
Women in Marketing: 4 Takeaways from a Global Chief Marketing Executive

Women in Marketing: 4 Takeaways from a Global Chief Marketing Executive

On Thursday, September 17th, AMA New York kicked off its fifth conversation in the Women in Marketing series with Mani Dasgupta, Chief Marketing Officer of Global Business Services at IBM. Mani spoke to Young Mi Park of AMA New York about her background and career trajectory from computer engineering to marketing.
Out With the Old, In With Inclusive Marketing: Insights for Authentic Representation of Your Company and Brand

Out With the Old, In With Inclusive Marketing: Insights for Authentic Representation of Your Company and Brand

Gone are the days of communities being satisfied with token gestures of diversity. Today’s savvy consumers seek brands that convey the company's genuine voice, inclusive of representational stories. This means Chief Marketing Officers, Brand Strategists, and the like, need to identify concrete ways to create diverse storytelling reflective of their consumer base.
10 Ways to Get Others to Write What You Need as a Marketer

10 Ways to Get Others to Write What You Need as a Marketer

Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
A Career in Nonprofit Marketing: Following Your Purpose

A Career in Nonprofit Marketing: Following Your Purpose

No one can truly guess their career path from the starting line, especially when that path includes transitioning from for profit to new opportunities in nonprofit marketing. On Thursday, Aug. 20, Lynn Godfrey, Executive VP and Chief Marketing Officer of the Leukemia & Lymphoma Society, spoke to Young Mi Park of AMA New York about her background and experience as a nonprofit marketing leader.
AMA New York Women in Marketing Spotlight – Michelle Chiantera, A Passionate Marketing Executive

AMA New York Women in Marketing Spotlight – Michelle Chiantera, A Passionate Marketing Executive

While women have gained momentum as marketing executives, there is still a great deal of work to do. To drive and support positive change, AMA New York is presenting Women in Marketing: Take Your Seat At The Table, a monthly virtual series

Pin It on Pinterest

Share This