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B2B Intelligence Center

Brought to you by Cisco

Stay current with our curated library of B2B original and contributed white papers, videos, research, blogs and articles. Explore topics such as content marketing, small business guides, customer centricity, the future of marketing technology and more!

Featured Content from Cisco

Beyond Survival: A Small Business Resiliency Guide eBook

“Beyond Survival, A Small Business Resiliency Guide” is fueled by LinkedIn insights and is full of information and practical guidance to help small businesses leverage technology to adapt, adopt, overcome and even thrive in the COVID business climate.

Virtual Sales Vantage Point: Unlocking sales opportunities in a virtual-first world

This year marketers had to work hand-in-hand with sales teams, but as virtual sales evolve, what priorities should sales and marketing organizations focus on? Michelle Chiantera, Vice President, Americas Marketing and Communications at Cisco, shares her observations.

Women Rock-IT

Hear the incredible journeys of Camilla Olson, a serial entrepreneur who launched an AI hyper-personalization fashion design solution, and Lynette Kucsma, Co-founder & CMO, Natural Machines, one of CNN’s “Top 10 Health & Wellness Startups.”

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Latest B2B Resources

OWNING YOUR POWER: TRANSFORMATIONAL LEADERSHIP AND PERSONAL BRAND STRATEGIES FOR WOMEN MARKETING PROFESSIONALS

OWNING YOUR POWER: TRANSFORMATIONAL LEADERSHIP AND PERSONAL BRAND STRATEGIES FOR WOMEN MARKETING PROFESSIONALS

Building a professional competitive advantage for your marketing career is imperative for longevity in the industry. Whether you're a mid-level marketer or in the early stages of your career, establishing a strong personal brand places you apart from your peers and sets you up for long term success.
Changing the World: Diversity and Inclusion Marketing

Changing the World: Diversity and Inclusion Marketing

Diversity, equity, and Inclusion stand as the pillars to any developmental community in changing the world. In times of social strife due to emerging technologies and skills gaps in the workforce, marketing will be an essential north star for changing the world. Questions will arise from this generation of marketers:
10 Unconventional Social Media Ideas

10 Unconventional Social Media Ideas

Just say no to boring posts on your social media channels. Susan Varty has some unconventional social media tips for marketers.
How to make your Content Marketing Strategy more audience-focused

How to make your Content Marketing Strategy more audience-focused

Content marketing is an effective way to reach customers and prospective customers  — especially during COVID-19 when other advertising streams aren’t available. But it’s in need of a reboot, according to Robert Rose, founder and chief strategy officer, Content Advisory.
At The Intersection of MarTech Present and Future

At The Intersection of MarTech Present and Future

In revealing the 2020 version of his highly anticipated Marketing Technology Landscape Supergraphic this past April, Scott Brinker discussed the challenge of its actual design given yet another year of spectacular "new venture creation." Finding it impossible and ultimately counterproductive to crowbar what is now 8,000 MarTech solutions into category boxes of the right angle variety, his design collaborators at Blue Green instead allowed the defined clusters of category logos to determine visual boundary shape.
Women In Marketing Spotlight Navigating Your Career Development with Mani Dasgupta

Women In Marketing Spotlight Navigating Your Career Development with Mani Dasgupta

AMA New York is thrilled to host the fifth conversation in our monthly virtual series featuring women who are redefining marketing. On September 17, we continue the series with Mani Dasgupta, Vice President of Marketing at IBM. Learn how Mani has leveraged strategies to build a smarter business that demonstrates better decision making and long-term, sustained competitive advantage.
MarTech Virtual Happy Hour ICYMI: Cocktails in the Greenroom

MarTech Virtual Happy Hour ICYMI: Cocktails in the Greenroom

AMA New York joined AMA Austin, AMA Triangle, AMA Washington DC and AMA members from the tri-state chapters August 27 in a virtual Happy Hour to talk about marketing technology (MarTech), upcoming marketing trends and challenges. Hosted by our partner Greenbook, close to 100 marketers joined the festivities and toasted to the end of the summer with tropical cocktails in hand.
The Future of MarTech: Panel Discussion

The Future of MarTech: Panel Discussion

Get a closer look at the MarTech field at this important discussion: The Future of MarTech Panel on Thursday, September 3, 2020 from 12:00 pm to 1:00 pm ET, hosted by AMA New York, Austin, DC and Triangle chapters.
Virtual Career Readiness Summer Camp: How Did It Go, and What Did We Learn?

Virtual Career Readiness Summer Camp: How Did It Go, and What Did We Learn?

In a world where career readiness is more important than, this workshop helped participants prepare the right moves in the job market today.
Virtual Networking: Let’s talk about MarTech – Cocktails in the Greenroom

Virtual Networking: Let’s talk about MarTech – Cocktails in the Greenroom

Virtual networking at our virtual happy hour to discuss MarTech and connect with AMA chapters in other cities.Thursday, Aug 27, 6 pm to 7:30 pm online.
Women In Marketing: Empower and Support Others

Women In Marketing: Empower and Support Others

Empowering your employees is a path to success for many women in marketing--Bernice Clark, chief marketing officer of the New York City Economic Development Corporation
Women In Marketing Spotlight – Lynn Godfrey, A Seasoned Marketing Executive

Women In Marketing Spotlight – Lynn Godfrey, A Seasoned Marketing Executive

Lynn Godfrey built a strong foundation in marketing becoming a valued marketing executive at a number of household brands

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