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B2B Intelligence Center

Brought to you by Cisco

Stay current with our curated library of B2B original and contributed white papers, videos, research, blogs and articles. Explore topics such as content marketing, small business guides, customer centricity, the future of marketing technology and more!

Featured Content from Cisco

Beyond Survival: A Small Business Resiliency Guide eBook

“Beyond Survival, A Small Business Resiliency Guide” is fueled by LinkedIn insights and is full of information and practical guidance to help small businesses leverage technology to adapt, adopt, overcome and even thrive in the COVID business climate.

Virtual Sales Vantage Point: Unlocking sales opportunities in a virtual-first world

This year marketers had to work hand-in-hand with sales teams, but as virtual sales evolve, what priorities should sales and marketing organizations focus on? Michelle Chiantera, Vice President, Americas Marketing and Communications at Cisco, shares her observations.

Women Rock-IT

Hear the incredible journeys of Camilla Olson, a serial entrepreneur who launched an AI hyper-personalization fashion design solution, and Lynette Kucsma, Co-founder & CMO, Natural Machines, one of CNN’s “Top 10 Health & Wellness Startups.”

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Latest B2B Resources

Virtual Career Readiness Summer Camp: How Did It Go, and What Did We Learn?

Virtual Career Readiness Summer Camp: How Did It Go, and What Did We Learn?

In a world where career readiness is more important than, this workshop helped participants prepare the right moves in the job market today.
Virtual Networking: Let’s talk about MarTech – Cocktails in the Greenroom

Virtual Networking: Let’s talk about MarTech – Cocktails in the Greenroom

Virtual networking at our virtual happy hour to discuss MarTech and connect with AMA chapters in other cities.Thursday, Aug 27, 6 pm to 7:30 pm online.
Women In Marketing: Empower and Support Others

Women In Marketing: Empower and Support Others

Empowering your employees is a path to success for many women in marketing--Bernice Clark, chief marketing officer of the New York City Economic Development Corporation
Women In Marketing Spotlight – Lynn Godfrey, A Seasoned Marketing Executive

Women In Marketing Spotlight – Lynn Godfrey, A Seasoned Marketing Executive

Lynn Godfrey built a strong foundation in marketing becoming a valued marketing executive at a number of household brands
Jenny Fernandez | How personal transformation and branding can lead to success

Jenny Fernandez | How personal transformation and branding can lead to success

On Thursday, July 23rd, Jenny Fernandez was the guest speaker at AMA New York’s Women in Marketing virtual series.
Women In Marketing: Becoming An Authority in Conversational Marketing

Women In Marketing: Becoming An Authority in Conversational Marketing

Interview with Jennifer Consaga, Senior Digital Marketing Manager at Smartling, on becoming an authority in conversational marketing.
Leadership Development: Tips for Taking Your Seat at the Table

Leadership Development: Tips for Taking Your Seat at the Table

Within businesses of any size, leadership development is fundamental to long-term organizational success.
Bernice Clark, CMO of the New York City Economic Development Corporation: Women in Marketing Spotlight

Bernice Clark, CMO of the New York City Economic Development Corporation: Women in Marketing Spotlight

Meet Bernice Clark, chief marketing officer of the New York City Economic Development Corporation, guest speaker at AMANY's Women in Marketing series.
Women In Marketing Spotlight–Jennifer Consaga Crossed the Agency-Client Threshold and So Can You

Women In Marketing Spotlight–Jennifer Consaga Crossed the Agency-Client Threshold and So Can You

Jennifer Consaga made the leap from the agency world to “client-side” for a tech company. Moving from a big agency to a client is a hero's journey.
Effective Marketing Personalization to Drive Profit, Share and Loyalty

Effective Marketing Personalization to Drive Profit, Share and Loyalty

Effective marketing personalization—one-to-one marketing that uses data to deliver targeted brand messages that are customized to an individual—is growing. Here are keys to doing it right.
Working Remotely–Connected and Secure in the “New Normal”

Working Remotely–Connected and Secure in the “New Normal”

Working remotely has been a growing trend that is quickly accelerating. Companies must address two challenges: 1) Connectivity and 2) Security
Make Virtual Meetings Work—Dos and Don’ts for Virtual Meeting Success

Make Virtual Meetings Work—Dos and Don’ts for Virtual Meeting Success

Making virtual meetings work is more important than ever as organizations face the realities of the global pandemic of the coronavirus. Here are key tips.

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