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B2B Intelligence Center

Brought to you by Cisco

Stay current with our curated library of B2B original and contributed white papers, videos, research, blogs and articles. Explore topics such as content marketing, small business guides, customer centricity, the future of marketing technology and more!

Featured Content from Cisco

Beyond Survival: A Small Business Resiliency Guide eBook

“Beyond Survival, A Small Business Resiliency Guide” is fueled by LinkedIn insights and is full of information and practical guidance to help small businesses leverage technology to adapt, adopt, overcome and even thrive in the COVID business climate.

Virtual Sales Vantage Point: Unlocking sales opportunities in a virtual-first world

This year marketers had to work hand-in-hand with sales teams, but as virtual sales evolve, what priorities should sales and marketing organizations focus on? Michelle Chiantera, Vice President, Americas Marketing and Communications at Cisco, shares her observations.

Women Rock-IT

Hear the incredible journeys of Camilla Olson, a serial entrepreneur who launched an AI hyper-personalization fashion design solution, and Lynette Kucsma, Co-founder & CMO, Natural Machines, one of CNN’s “Top 10 Health & Wellness Startups.”

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Latest B2B Resources

Jenny Fernandez | How personal transformation and branding can lead to success

Jenny Fernandez | How personal transformation and branding can lead to success

On Thursday, July 23rd, Jenny Fernandez was the guest speaker at AMA New York’s Women in Marketing virtual series.
Women In Marketing: Becoming An Authority in Conversational Marketing

Women In Marketing: Becoming An Authority in Conversational Marketing

Interview with Jennifer Consaga, Senior Digital Marketing Manager at Smartling, on becoming an authority in conversational marketing.
Leadership Development: Tips for Taking Your Seat at the Table

Leadership Development: Tips for Taking Your Seat at the Table

Within businesses of any size, leadership development is fundamental to long-term organizational success.
Bernice Clark, CMO of the New York City Economic Development Corporation: Women in Marketing Spotlight

Bernice Clark, CMO of the New York City Economic Development Corporation: Women in Marketing Spotlight

Meet Bernice Clark, chief marketing officer of the New York City Economic Development Corporation, guest speaker at AMANY's Women in Marketing series.
Women In Marketing Spotlight–Jennifer Consaga Crossed the Agency-Client Threshold and So Can You

Women In Marketing Spotlight–Jennifer Consaga Crossed the Agency-Client Threshold and So Can You

Jennifer Consaga made the leap from the agency world to “client-side” for a tech company. Moving from a big agency to a client is a hero's journey.
Effective Marketing Personalization to Drive Profit, Share and Loyalty

Effective Marketing Personalization to Drive Profit, Share and Loyalty

Effective marketing personalization—one-to-one marketing that uses data to deliver targeted brand messages that are customized to an individual—is growing. Here are keys to doing it right.
Working Remotely–Connected and Secure in the “New Normal”

Working Remotely–Connected and Secure in the “New Normal”

Working remotely has been a growing trend that is quickly accelerating. Companies must address two challenges: 1) Connectivity and 2) Security
Make Virtual Meetings Work—Dos and Don’ts for Virtual Meeting Success

Make Virtual Meetings Work—Dos and Don’ts for Virtual Meeting Success

Making virtual meetings work is more important than ever as organizations face the realities of the global pandemic of the coronavirus. Here are key tips.
Customer-Centricity–It’s All About the Customer 

Customer-Centricity–It’s All About the Customer 

Recap of the AMA New York panel discussion, “From Insights to Action: Creating True Customer-Centricity,” at Salesforce’s New York City Headquarters.
Turn These Five Insights Into Action To Achieve True Customer-Centricity

Turn These Five Insights Into Action To Achieve True Customer-Centricity

Creating a customer-centric culture across your entire organization is a 2020 imperative. Here are 5 Insights to Consider for Creating Customer-Centricity
Brilliance In Marketing: Blockchain as a Brand Trust Machine

Brilliance In Marketing: Blockchain as a Brand Trust Machine

Ogilvy Consulting's Laura Masse, talks about blockchain as a brand trust machine. Laura is the author of the book Unblocked: The Power of Blockchain Technology to Establish Trust, Build Brands and Transform Business.
Brilliance In Marketing: The Future of Marketing Consumer Research in China and the U.S.

Brilliance In Marketing: The Future of Marketing Consumer Research in China and the U.S.

The AMA New York's Brilliance in Marketing series talks to board member Craig Charney, who led our Future of Marketing research study. He shared some of the highlights of the study that focused on consumer attitudes in China and the US. in this time of economic conflict and rapid technological change.

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