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B2B Intelligence Center

Brought to you by Cisco

Stay current with our curated library of B2B original and contributed white papers, videos, research, blogs and articles. Explore topics such as content marketing, small business guides, customer centricity, the future of marketing technology and more!

Featured Content from Cisco

Beyond Survival: A Small Business Resiliency Guide eBook

“Beyond Survival, A Small Business Resiliency Guide” is fueled by LinkedIn insights and is full of information and practical guidance to help small businesses leverage technology to adapt, adopt, overcome and even thrive in the COVID business climate.

Virtual Sales Vantage Point: Unlocking sales opportunities in a virtual-first world

This year marketers had to work hand-in-hand with sales teams, but as virtual sales evolve, what priorities should sales and marketing organizations focus on? Michelle Chiantera, Vice President, Americas Marketing and Communications at Cisco, shares her observations.

Women Rock-IT

Hear the incredible journeys of Camilla Olson, a serial entrepreneur who launched an AI hyper-personalization fashion design solution, and Lynette Kucsma, Co-founder & CMO, Natural Machines, one of CNN’s “Top 10 Health & Wellness Startups.”

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Latest B2B Resources

Choosing and Using Marketing Technology to Activate Your Digital Strategy

Choosing and Using Marketing Technology to Activate Your Digital Strategy

Choosing and using the right marketing technology to activate your digital strategy is the key to delivering remarkable customer experiences that delight prospects and customers - and keep them coming back for more.
Customer Experience: Keys to CX Success

Customer Experience: Keys to CX Success

Customer experience—CX—is how marketing department can infuse a branded customer experience through every customer touchpoint.
Content Marketing Model—Design for Effective Results

Content Marketing Model—Design for Effective Results

Here is a content marketing model that helps you break through and have impact—especially for companies with low budgets and scarce time and manpower.

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