B2B Intelligence Center

Stay current with our curated library of B2B original and contributed white papers, videos, research, blogs and articles. Explore topics such as content marketing, small business guides, customer centricity, the future of marketing technology and more!

Featured Content

Beyond Survival: A Small Business Resiliency Guide eBook

“Beyond Survival, A Small Business Resiliency Guide” is fueled by LinkedIn insights and is full of information and practical guidance to help small businesses leverage technology to adapt, adopt, overcome and even thrive in the COVID business climate.

Virtual Sales Vantage Point: Unlocking sales opportunities in a virtual-first world

This year marketers had to work hand-in-hand with sales teams, but as virtual sales evolve, what priorities should sales and marketing organizations focus on? Michelle Chiantera, Vice President, Americas Marketing and Communications at Cisco, shares her observations.

Women Rock-IT

Hear the incredible journeys of Camilla Olson, a serial entrepreneur who launched an AI hyper-personalization fashion design solution, and Lynette Kucsma, Co-founder & CMO, Natural Machines, one of CNN’s “Top 10 Health & Wellness Startups.”

Premier Partner

Latest B2B Resources

Make Virtual Meetings Work—Dos and Don’ts for Virtual Meeting Success

Making virtual meetings work is more important than ever as organizations face the realities of the global pandemic of the coronavirus. Here are key tips.

Customer-Centricity–It’s All About the Customer

Recap of the AMA New York panel discussion, “From Insights to Action: Creating True Customer-Centricity,” at Salesforce’s New York City Headquarters.

Turn These Five Insights Into Action To Achieve True Customer-Centricity

Creating a customer-centric culture across your entire organization is a 2020 imperative. Here are 5 Insights to Consider for Creating Customer-Centricity

Brilliance In Marketing: Blockchain as a Brand Trust Machine

Ogilvy Consulting's Laura Masse, talks about blockchain as a brand trust machine. Laura is the author of the book Unblocked: The Power of Blockchain Technology to Establish Trust, Build Brands and Transform Business.

Brilliance In Marketing: The Future of Marketing Consumer Research in China and the U.S.

The AMA New York's Brilliance in Marketing series talks to board member Craig Charney, who led our Future of Marketing research study. He shared some of the highlights of the study that focused on consumer attitudes in China and the US. in this time of economic conflict and rapid technological change.

Download Report: The Future of Marketing–US and China

In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their plans and strategies. To give you that insight, AMA New York surveyed 500+ consumers and 500+ marketers in the United States and China.

Benefits of Using Social Media Apps for Your Business

Social media apps have made it easier for everyone to get what they want from social media. Here are the benefits of using social media apps for business.

Brilliance In Marketing: The Need for Brand Economics

In marketing today, everything is becoming more measurable. Brand economist Tracy Chong, of Strata Insights talks about measuring intangibles and brand.

Email Marketing Effectiveness Statistics to Improve Your Digital Marketing Strategy

Email marketing effectiveness tops all other digital marketing techniques by a factor of four to one. Here are statistics and practical insights you can use.

Agency Disruption: How Will Yours Grow and Profit?

In an age of agency disruption, agencies are “under attack from all sides.” How will your agency grow and prosper in today’s tumultuous environment? Check out our 'Upgrade' Your Agency's Clients workshop.

Choosing and Using Marketing Technology to Activate Your Digital Strategy

Choosing and using the right marketing technology to activate your digital strategy is the key to delivering remarkable customer experiences that delight prospects and customers - and keep them coming back for more.

Customer Experience: Keys to CX Success

Customer experience—CX—is how marketing department can infuse a branded customer experience through every customer touchpoint.