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BLOG SUBMISSION GUIDELINES

Photo by Kari Shea on Unsplash

Thank you for your interest in contributing to the AMA New York Blog! The blog allows you to share your marketing expertise and thought leadership on current topics. If your article is accepted, it will be published on the AMA New York Blog on our website and promoted on our social media channels.

You are free to submit an article on your topic of choice, but we require that the blog is original content and does not have a direct sales component. We will not accept self-promotional content of any kind. Please see below for suggested blog topics. Article length should be between 500 and 2000 words. 

If chosen for publication, we will contact you with more details. Contributors will be notified of their posting date once available. The editorial team reserves the right to suggest title changes and has full control over the following: image choice, tags, and summaries/descriptions for content and style consistency. If you wish to make minor edits to your article after being published, you must let us know within two working days of publication. 

Types of Blog Content Accepted:
  • Analysis of industry trends, events, or news 
  • Interviews with industry leaders
  • Takeaways or insights
  • Tips or guides in “how-to” or “listicle” format
Suggested Blog Topics (Note: this is not an exhaustive list)
  • Career growth
  • Digital marketing trends
  • Diversity and inclusion in marketing
  • Future of marketing
  • Marketing best practices
  • Networking
  • Skill development
Content Requirements:
  • Adds value for the readers to improve their work or career. 
  • Article points are backed up with clear arguments, facts, research, or statistics. You must hyperlink to external sources that provide supporting evidence. The AMA New York Blog has a zero-tolerance policy for plagiarism. 
  • Does one of the following: builds curiosity, helps solve a problem, provides practical tips.
5 Simple Steps to Write an SEO-Friendly Blog Post:

How do you make your blog post SEO-optimized so people can discover your content? We’ll show you how below. Please follow these five steps:

Step 1: Before writing your blog post, think of one keyword that marketers would search for on your topic. The keyword should be specific and can be a keyword phrase. 

Step 2: Look up the keyword and pick a keyword/keyword phrase with relevant traffic related to your blog topic. We recommend using searchvolume.io to find keyword traffic and Google Trends for keyword comparison research. 

Here are a few examples of good/not good keywords (using Searchvolume.io):

  • career development tips for professionals = 0 avg. monthly searches (not a good keyword, no traffic volume)
  • building your personal brand = 260 avg. monthly searches (good keyword phrase; targeted, relevant traffic) 
  • marketing career = 590 avg. monthly searches (good keyword phrase; targeted, relevant traffic) 
  • content marketing = 14,800 avg. monthly searches (good keyword phrase, relevant traffic)
  • career = 90,500 avg. monthly searches (not a good keyword, too broad) 

Step 3: Write your blog post and include your keyword in your blog title, the first sentence of the blog post, and then 3 or 4 times in the blog post. Please highlight your main keyword. 

  • For a blog post of approximately 500-2000 words, the main keyword should appear five or six times. 
  • Linking to external websites that are reputable (“high authority sites”) is a good SEO practice. When possible, include sites with an edu. or gov. domain. Including internal links (to relevant AMA New York blog articles) also is a good SEO practice. Use approximately three to five hyperlinks in a 500-2000 word blog post.

Step 4: Choose a blog title that is clear and communicates the blog’s purpose. 

  • If you are writing a “tip” blog post, please use numbers in the blog title to indicate the number of tips. Specificity is important. Then make sure to include a numbered list of these tips in your article. 

Step 5: Ensure that it is easy for people to scan and include a visual. Readers no longer start at the top and work their way down. Instead, they scan the document to gauge interest.

  • You can include bulleted and numbered lists, use subheadings to break text blocks, and bold key points (sparingly).
  • Choose a supporting image that relates in some way to the blog post. Always include photos with people (instead of objects or landscapes) and select photos that look “natural.” Do not include any text. Only use high-resolution free stock photos from sites such as unsplash, pixabay, and pexels. Please give photo credit.

 

Blog submissions that do not meet these guidelines will not be considered. Due to the high volume of submissions, we are not able to respond to every contributor.

Questions? Please reach out to [email protected] for assistance with the subject line, “AMA New York blog submission question.” 

Disclaimer: The AMA New York Blog editorial team will review all submissions. Please note that we reserve the right to make any changes required to fit the AMA New York Blog editorial standards. All changes or edits will be sent to the author before publication. 

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