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Brilliance in Marketing

The American Marketing Association celebrates brilliance in marketing. This video series highlights brilliant brands, companies, marketers and innovations.

Brilliance In Marketing: Prophet Brand Relevance Index

In today’s crowded, noisy marketplace, it’s harder and harder for brands to stand out. Yet getting the attention of consumers is critical to business success. And that takes relevance. Jesse Purewal, a partner at Prophet, the brand consultancy behind the Brand Relevance Index® talks about what makes a brand relevant, which brands succeed, and what relevance achieves.

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Brilliance In Marketing: Sports Marketing and the New York Mets

Interested in sports marketing? Join the American Marketing Association New York and talk to one of the city’s leading professionals in the field of marketing a major sports franchise. We talked to Mark Fine, Executive Director of Marketing for the team, with a preview of his talk on how the franchise goes to market.

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Brilliance In Marketing: Marketing Broadway Hits–Hamilton, Cats, Kinky Boots, The Great Comet and More

Most people associate marketing with Madison Avenue but that’s under the bright lights of Broadway that the American Marketing Association of New York found brilliance in entertainment marketing. We interviewed Jimmy McNicholas, an expert at marketing live theater. As the Senior Creative Director at SpotCo, he and his team are behind some of Broadway’s biggest brands, from Cats to Hamilton to Kinky Boots and The Great Comet.

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Highlights from The 2016 Marketing Hall of Fame Induction Ceremony

The 2016 Marketing Hall of Fame Induction Ceremony was held on April 28, 2016 at PwC headquarters in New York. Following cocktails and hors d’oeuvres, marketing professionals enjoyed the presentations from each of this year’s inductees. By providing an overview of their careers and most notable successes, the event offered attendees rare insights into each inductee’s view of how marketing will evolve in the future. As one attendee said, “It was a chance to meet and hear from marketing legends.”

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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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