Brilliance in Marketing: Top Football Helmet Brands
Football and brands are practically synonymous. The football brands that really matter are brands you might not have heard of–unless you are a player, coach, or parent. They are the helmet brands.
Head injuries in football are propelling genuine advances in helmet design–true engineering miracles able absorb more than 50% of the force of a hit, dramatically reducing the potential for concussion.
Virginia Tech began independent testing of helmets in 2011. Here are the four companies making the top five rated helmets.
00:03 Brands and football go together but the most important brands in football are
00:08 brands you might not have heard of unless you’re a player coach or parent.
00:12 And those are the brands of football helmets
00:15 The American Marketing Association New York came out to take a look at some of the top rated helmets.
00:21 Head injuries in football are pushing advances in helmet design.
00:26 Some are absolute miracles in engineering able to absorb more than 50% of the force of a hit,
00:32 dramatically reducing the chances of a concussion.
00:35 Virginia Tech began independent testing in 2011 and here are the top rated brands.
00:41 Innovation is legendary at Riddell
00:44 from the invention of football cleats to the first non-leather helmet
00:49 to the headgear for General Patton’s tank crews in World War II.
00:55 In 2014, Riddell launched the SpeedFlex made with
00:58 a special kind of plastic and featuring
01:00 a unique groove so it can flex on impact and spread out and reduce the force of a hit.
01:05 The Precision Fit model will set you back $1,700
01:12 Schutt, Riddell’s primary rival, quickly caught up and surpassed Riddell
01:14 with its F-7 model
01:16 Schutt uses plates that flex on impact like Riddell, but
01:19 Schutt’s plates move independently from the helmet.
01:21 To further spread out the force of impact, an interior radiant diffusion liner and special stabilization system
01:28 work together to offer even more protection.
01:31 These two legendary brands now face two new competitors
01:35 Vicis came on the scene in 2013, not as a sporting goods company,
01:40 but as they say, a technology company and indeed technology
01:44 is inherent in their helmets.
01:47 Notably the outer shell is not hard plastic, but flexes on impact,
01:50 transferring force to an inner layer of flexible columns that torque when impact
01:56 Last among the top brands is Xenith, which was launched in 2006.
02:00 The introduced their first helmet in 2009.
02:03 It, too, uses a multi-layered approach.
02:05 The flexible outer helmet covers an internal system of shock absorbers
02:10 that redirect linear and rotational energy.
02:12 Protection from Xenith is affordable.
02:15 A top-of-the-line Xenith costs about half of what a top-of-the-line Schutt or Riddell costs.
02:20 These top football brands are dominating the field, not just as
02:25 bestsellers but as leaders in protecting players
02:28 And that’s brilliance in marketing.