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Category: AMA Original Content

The Marketing Hall of Fame 2023

Induction into the Marketing Hall of Fame is a unique honor. The Marketing Hall of Fame is different from other awards in five ways…..

Making Your Employees Your Brand Advocates, A Reaction to Nicole Guidara

Like most marketers, I live by the adage, ‘The consumer comes first.’ As consumer champions, we know the formula is simple, by focusing on your consumer and their wants and needs, we can deliver more relevant innovation to drive long-term loyalty amongst an existing consumer base and conversion amongst new prospects, ultimately driving profitability for the business; simple right?

How Insights Departments Are Solving Problems By Taking Research In-House

Moving away from agencies and taking a more hands-on approach to research can feel difficult, but for those brands that do, the rewards can be huge. In this guide, we look at how brands including Organic Valley, World Remit, and PensionBee have powered up their insights departments by working with Attest.