Current Insights
10 Blogging Myths to Ignore
If your company has a blog, does it deliver? Susan Varty of HeadStart Copywriting busts some common blogging myths so you can focus on what makes your blog great.
Influencer Marketing: Develop a Strategic Approach for your Brand
More and more companies today incorporate influencer marketing into their marketing efforts. According to Influencer Marketing Hub, influencer marketing spend is projected to hit $9.7 billion this year, an increase of close to 50% over 2019.
WOMEN LEADING THE WAY: AN INTERVIEW WITH AMY PROTEXTER
“Women Leading the Way Series” is part of the AMA New York’s initiative to support women in marketing. Sponsored in part by Cisco, this series profiles women who are changing the game of marketing in the workplace.
Building Your Marketing Toolkit: Key Virtual and Augmented Reality Insights for Compelling User Experiences
Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
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