Current Insights

ROE: The New Metric for Improving Customer Experience and Increasing Loyalty

For marketers, measurable metrics have become instrumental in the business ecosystem in order to improve customer experience and consistently increase customer loyalty.

Can Naïveté Be a Leadership Strength?

Picture the stereotypical successful business leader: What are the consistent traits she exhibits? By and large, she seems to possess all the answers — a person who understands exactly how her company ticks, along with the ins and outs of her industry.

The Evolution of Media Measurement

Across the media industry, there is a strong appetite to evolve from age and gender to audience-based measurement.

5 Content Development Strategy Ideas

How can you create an effective content development strategy to prioritize, manage, and plan content? Many businesses churn out company-focused assets that are, unfortunately, created in silos and published randomly. Content is not repurposed.