Current Insights
How Inclusivity Shepherded Barbie® Through Decades of Success
Mattel was very forward in its thinking. It understood the promise of little girls when it first launched Barbie in 1959, and it also came to understand African-American buying power despite the wealth gap.
ROE: The New Metric for Improving Customer Experience and Increasing Loyalty
For marketers, measurable metrics have become instrumental in the business ecosystem in order to improve customer experience and consistently increase customer loyalty.
Can Naïveté Be a Leadership Strength?
Picture the stereotypical successful business leader: What are the consistent traits she exhibits? By and large, she seems to possess all the answers — a person who understands exactly how her company ticks, along with the ins and outs of her industry.
The Evolution of Media Measurement
Across the media industry, there is a strong appetite to evolve from age and gender to audience-based measurement.
Webinars
Get valuable information about marketing from our awesome webinars.
Contribute
We invite you to submit an article to the AMA New York Blog. Thought-provoking opinions and new insights are welcome.