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Resources

AMA New York Insights

Curated posts from members of the AMA New York Board

Join the AMA New York for $149 (Formerly $300)

Join the AMA New York for $149 (Formerly $300)

The new price to join the AMA New York is $149 (formerly $300). It is more affordable than ever to access the AMA tools & resources and the largest network of marketers in New York.

Member Contributions

Curated posts from AMA New York membership
Congratulations to Jack Mello, The First Marketing Volunteer Spotlight Award Winner of 2019

Congratulations to Jack Mello, The First Marketing Volunteer Spotlight Award Winner of 2019

Today we are proud to announce Jack Mello as our first 2019 Marketing Volunteer Spotlight Award Winner for his outstanding contributions to the Marketing Hall of Fame. Jack has volunteered his expert services for the past seven years to help grow the Marketing Hall of Fame into a premier industry event that attracts the top marketing leaders in the nation every year. As a PR professional, Jack helps drive brand awareness and build critical media partnerships that help AMA New York further its mission – to inspire, support and celebrate brilliance in marketing.

The Strategic Importance of Market Intelligence

The Strategic Importance of Market Intelligence

Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a foreign market will help you optimize company resources, align functions, and design the most effective market-focused strategy to meet business goals.

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