AMA New York Insights
Curated posts from members of the AMA New York Board
Back-to-school shopping season is a critical time for many brands and retailers. The second largest shopping event of the year has long-term impact...
We are proud to announce that Mei Lin Ng Wnuk has been named a 2019 Marketing Volunteer Spotlight Award Winner for her outstanding contributions to our chapter as Director of Membership Growth.
When Keith Weed was inducted into the Marketing Hall of Fame last month, he talked about the future of marketing. Today he is making headlines by investing in that future.
In an age of agency disruption, agencies are “under attack from all sides.” How will your agency grow and prosper in today’s tumultuous environment? Check out our 'Upgrade' Your Agency's Clients workshop.
Member ContributionsCurated posts from AMA New York membership
China B2C markets are dominated Generation Z--born 1997-2002. By 2020, they will be as many as 40% of Chinese consumers.--guest blogger Antonio Acunza
Intergenerational workforces are now the norm. Ever wonder why it seems harder and harder to get people to work together? Is conflict is inevitable?
People have high opinions of companies that give back, and that benefits their corporate reputation. For those that don’t give back, it’s time to start.
Collecting market intelligence when you expand internationally is a strategic imperative. Understanding the where, why, when and how of stepping into a foreign market will help you optimize company resources, align functions, and design the most effective market-focused strategy to meet business goals.
Lost marketing leads are expensive--and damage your reputation. Here are tips for making sure you follow up on every lead.
AMA New York is proud to announce Skyla Li as the 2018 Marketing Volunteer of the Year for her contributions to the Marketing Hall of Fame as the Social Media & Digital Marketing Coordinator. Skyla spearheaded a new social media initiative for the 2018 Marketing Hall of Fame which took place on May 17, 2018.