AMA New York Insights
Curated posts from members of the AMA New York Board
Who is winning the Cola Wars? Two Columbia Business School experts analyze 50 years of Coke and Pepsi ad campaigns for Vanity Fair Magazine.
Unsavory strategy? Giving a voice to their audience? Here is what our readers had to say about Nike’s controversial new ad.
The Nike controversy surrounding the Colin Kaepernick ad and product deal spurred a discussion among members of the board we invite our members to join.
Boycotting brands for political reasons is becoming more and more common. Does it work? Not for In-and-Out Burger.
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Brilliance in Marketing
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Member ContributionsCurated posts from AMA New York membership
How To Activate Your Digital Marketing Strategies While Facing Consistent Challenges: Google and Emblem Health
How does brand experience shape the stories that people share about brands? Highlights from Jack Morton’s sold-out “Storymaking and Brand Experience” event on 5 key principals you need to know.
Marketing automation has grown into a billion-dollar industry by offering better customer experience, improved resource allocation and the ability to more cost-effectively scale operations. Though there is a much more to consider, core system capabilities include:...
New York American Marketing Association (AMA New York) live events will make a major difference in your professional life. Watching a streaming live event or a webinar is convenient, but do you gain the contacts and network that you need to grow your business or...