Loyalty, retention, and lifecycle marketing strategies driving success in 2022.
Tag: customer centricity
For marketers, measurable metrics have become instrumental in the business ecosystem in order to improve customer experience and consistently increase customer loyalty.
The COVID-19 pandemic has shaken the already complex market of healthcare in the U.S. Healthcare companies needed to…..
For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity……
How many network, cable, broadcast, and streaming shows did your family and friends recommend to you last year? Seeking escape in 2020, many people understandably turned to the power of media and entertainment.
The signs are obvious. First, big brands began to eliminate the CMO position. It happened at companies ranging from J&J, Coca-Cola and Taco Bell to Uber and Lyft. Others, like PayPal and Unilever, flip-flopped by removing the CMO title, only to reinstate it.