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Tag: Strategy

10 Publishing Strategies for B2B Content Marketing Leaders

There are thousands of tools for marketers, but the underlying processes start with a basic approach and big picture thinking. Without taking the time to really think about the content creation process, publishing bottlenecks and wasted money will take over – not to mention team frustration.

Young Women at Work

2020 has changed the marketing environment and increased conversations about diversity and inclusion within the field, forcing marketers to implement new tactics to create a new type of workspace. When we are talking about young women in a professional environment, we understand that some can feel isolated at times. The lack of support, recourse, and tools create an extra step on the hard road to success.

How to make your Content Marketing Strategy more audience-focused

Content marketing is an effective way to reach customers and prospective customers  — especially during COVID-19 when other advertising streams aren’t available. But it’s in need of a reboot, according to Robert Rose, founder and chief strategy officer, Content Advisory.

At The Intersection of MarTech Present and Future

In revealing the 2020 version of his highly anticipated Marketing Technology Landscape Supergraphic this past April, Scott Brinker discussed the challenge of its actual design given yet another year of spectacular “new venture creation.” Finding it impossible and ultimately counterproductive to crowbar what is now 8,000 MarTech solutions into category boxes of the right angle variety, his design collaborators at Blue Green instead allowed the defined clusters of category logos to determine visual boundary shape.

Women In Marketing Spotlight Navigating Your Career Development with Mani Dasgupta

AMA New York is thrilled to host the fifth conversation in our monthly virtual series featuring women who are redefining marketing. On September 17, we continue the series with Mani Dasgupta, Vice President of Marketing at IBM. Learn how Mani has leveraged strategies to build a smarter business that demonstrates better decision making and long-term, sustained competitive advantage.

MarTech Virtual Happy Hour ICYMI: Cocktails in the Greenroom

AMA New York joined AMA Austin, AMA Triangle, AMA Washington DC and AMA members from the tri-state chapters August 27 in a virtual Happy Hour to talk about marketing technology (MarTech), upcoming marketing trends and challenges. Hosted by our partner Greenbook, close to 100 marketers joined the festivities and toasted to the end of the summer with tropical cocktails in hand.

The Future of MarTech: Panel Discussion

Get a closer look at the MarTech field at this important discussion: The Future of MarTech Panel on Thursday, September 3, 2020 from 12:00 pm to 1:00 pm ET, hosted by AMA New York, Austin, DC and Triangle chapters.