Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ……
Tag: Thought Leadership
Do you ever notice upon Apple Inc.’s announcing their latest product, lines around the block are filled with eager patrons….
What happens when 43% of your leads come from face-to-face meetings, and a pandemic hits? What about….
Empowering your employees is a path to success for many women in marketing–Bernice Clark, chief marketing officer of the New York City Economic Development Corporation
Lynn Godfrey built a strong foundation in marketing becoming a valued marketing executive at a number of household brands
On Thursday, July 23rd, Jenny Fernandez was the guest speaker at AMA New York’s Women in Marketing virtual series.
Bernice Clark, CMO of the New York City Economic Development Corporation: Women in Marketing Spotlight
Meet Bernice Clark, chief marketing officer of the New York City Economic Development Corporation, guest speaker at AMANY’s Women in Marketing series.
Effective marketing personalization—one-to-one marketing that uses data to deliver targeted brand messages that are customized to an individual—is growing. Here are keys to doing it right.
Working remotely has been a growing trend that is quickly accelerating. Companies must address two challenges: 1) Connectivity and 2) Security