Unleashing the Innovators, the latest book by Jim Stengel, former Global Marketing Officer at Procter & Gamble and a 2017 inductee to the Marketing Hall of Fame, was launched at the global headquarters Ogilvy & Mather last night. The board of directors of the American Marketing Association New York was there to celebrate with Jim.
Joanna Seddon, past president of the AMA New York and President of Global Brand Consulting at OgilvyRED, played a key role in the creation of the book. She and her team worked with Jim conducting the deep and challenging research that went into the writing of the book. They took a deep dive into the relationships legacy “centurion” 100-year-old companies have with start-ups. They discovered the massive impact these partnerships have on growth, profitability and continuing relevance in business.
Unleashing the Innovators looks at what works, what doesn’t and how to do better with these partnerships. Done well, legacy company endeavors with start-ups can:
- Spur the development and use of new technologies and methods
- Open new lines of business
- Foment positive culture changes
- Stimulate speed and agility
- Promote effective risk taking
- Fire innovation
- Foster improve connections with customers
- Increase efficient operations
Jim is the former Global Marketing Officer of $76B Procter & Gamble, where he oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history. He is best known for reinvigorating P&G’s marketing culture. In his seven years as Global Marketing Officer, he personally led the transformation that has firmly established P&G as one of the most admired brand-building companies in the world. P&G sales doubled during Jim’s tenure.
Jim was inducted to the Marketing Hall of Fame in 2017 based on his track record of success in leading innovation in leading-edge marketing capabilities. He was recognized in 2003, 2004, 2006 and 2007 by Advertising Age as the number one “Power Player” in marketing. In 2005, he was recognized as Grand Marketer of the Year by Brandweek magazine, the same year P&G was named Marketer of the Year by Advertising Age magazine.
Jim left Procter & Gamble in 2008 to pursue his passion for business growth, founding The Jim Stengel Company, LLC, a think tank and a consultancy, conducting proprietary research, generating thought leadership and applying a new ideals-driven framework to drive business growth in today’s global economy. He is also the author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, speaker with the Washington Speakers Bureau®.
Unleashing the Innovators is available at all major booksellers.