Women in Marketing

Our purpose is to help women in marketing flourish in their careers through celebrating accomplishments, highlighting important issues and providing the support they need to advance. Check out AMA New York’s signature programs around women in marketing. Stay current with our curated library of videos, research, blogs and articles. Explore topics such as leadership, personal branding, career management and more!

Featured Programs

Women Leading the Way

This exciting editorial series showcases leaders from a diverse set of industries, companies and career stages who are marketing trailblazers and game-changers. Sponsored by Cisco.

Take Your Seat at the Table

Hear success stories from women in marketing at top companies that will leave you feeling inspired and armed with practical tools to take back to the office.

Young Women at Work

This program is designed to support entry and mid-level female professionals in succeeding in the workplace, who want guidance on self-promotion and advocacy, leadership training, or tools for overcoming obstacles and barriers.

Partners

Latest Women In Marketing Resources

The Evolution of B2B Marketing

For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity for a new adventure that can help them evolve and grow.

A Network That Elevates Your Net Worth: Landing Your Dream Job Without A Resume

Your resume has been refreshed for the new job search. On it, you have placed your latest credentials and updated your summary. You even had a friend assess your cover letter. Now you are ready for that next new job.

Women Leading The Way: An Interview With Marilyn Markham Of American Express Global Business Travel

Marilyn Markham is a tour de force. Her title of “Head of Salesforce Center of Excellence” at American Express Global Business Travel (GBT) can’t contain her.

Let an Applicant Tracking System Be Your Friend

At several points over the course of your career, you’ll embark on the competitive mission to get eyeballs on your resume — but before you try wooing a recruiter, there’s another obstacle to contend with: the applicant tracking system (ATS).

5 Strategies To Help Marketers Navigate Stress, Difficult Discussions, And Workplace Conflict

According to the report “Workplace Conflict and How Businesses Can Harness It to Thrive,” 85 percent of employees deal with conflict on some level. Friction can take many forms, such as discriminatory practices in the workplace, interoffice politics, or challenges working within a team dynamic.

Global Marketing Executive Shares Strategies on Navigating This ‘Transition Year’

Margaret Molloy has completed various “tours of duty” to become the marketing executive she is today. That started with her childhood spent growing up on a dairy farm in Ireland and then included more formal training in diverse areas from government to tech to product marketing.

The Future of the CMO: Beyond Changing Roles with Joanna Seddon, CEO of Presciant

The signs are obvious. First, big brands began to eliminate the CMO position. It happened at companies ranging from J&J, Coca-Cola and Taco Bell to Uber and Lyft. Others, like PayPal and Unilever, flip-flopped by removing the CMO title, only to reinstate it.

Companies Must Become Publishers: An Interview with Susan Varty

We interviewed Susan to get a better understanding of what being a publisher means for companies, the benefits it brings, and the challenges of adopting this strategy.

Brilliant Marketers: A Year Round Celebration of Marketing Excellence

Showcasing marketing excellence is a point of pride for AMA New York. Our platform provides opportunities for us to learn from each other’s experiences and celebrate our successes.

Young Women @ Work: Succeeding in the Moment

Succeeding in the Moment: Navigating Stressful Conversations and Toxic Behaviors in the Workplace

5 Tips for Growth from AMA New York’s Virtual Networking Event

During these challenges times, when social distancing continues to be the norm, virtual networking can provide invaluable benefits: A sense of community during a period of isolation.

Women Leading By Example: 3 Strategies to Build Acumen As A Marketing Leader

AMA New York’s “Take Your Seat at the Table” virtual series has consisted of prominent marketing leaders in intimate conversations hosted by Young Mi Park, adjunct lecturer at Columbia University and Rutgers Business School.