Resources Current Insights By Daina TiltonAMA New York Volunteer On Thursday, July 23rd, Jenny Fernandez was the guest speaker at AMA New York’s Women in Marketing virtual series. With over 20 years of experience launching, managing, growing brands, and leading...
Resources Branding By Royce JohnsonAMA New York Volunteer Building your personal brand is not for the faint of heart. Emily Miethner, Founder and CEO of FindSpark, hosted a workshop for AMA New York to discuss what separates a good online presence from an...
Resources Current Insights By Alexandra KrylovaAMA New York Volunteer Amid the coronavirus pandemic, it is important for marketers to understand people’s behavior, see patterns, and try to predict what post-COVID-19 will bring along the way. Last month, Aliza...
Resources Branding By Royce JohnsonAMA New York Volunteer Becoming an authority in conversational marketing is a daunting task, perhaps more so for women in marketing. Young Mi Park, adjunct lecturer at Columbia University and Rutgers Business School, spoke to...
Resources Strategy By Deborah GrossmanAMA New York Volunteer I had the pleasure of interviewing Aliza Freud, Founder & CEO of SheSpeaks, an influencer marketing agency connecting brands with female consumers. After hearing Aliza’s insightful presentation...
Resources Strategy By Daina TiltonAMA New York Volunteer Within businesses of any size, leadership development is fundamental to long-term organizational success. Leadership has been defined as the process by which an individual determines direction, influences...
Resources Current Insights AMA New York’s Marketing Career Bootcamp concluded with a workshop dedicated to career networking, one of the key success factors in job searching and in career development. The process of networking can be considered an “art,” as it...
Resources Results for "Committees" By Royce JohnsonAMA New York Volunteer Roughly five months into the pandemic, it is fair to say that marketing post COVID-19 is likely to make or break this generation of marketers. With health and economic...
Resources Current Insights By Alexandra KrylovaAMA New York Volunteer “Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances...
Resources Branding By Chris Gillespie,AMA New York Volunteer Bernice Clark, chief marketing officer of the New York City Economic Development Corporation (NYCEDC), sees tremendous variety in her work. One month, her job is to communicate about New York City’s...
