Resources Industry News By Karen CumminsAMA New York Board of Directors It isn’t easy to stay current through marketing change, given dizzying transformation of the field over the last 10 years. There’s no sign of it slowing down in 2020. New ad...
Resources Results for "Recruiter" By Peter Owen AMA New York Board of Directors, Membership Chairman, Past President The New York Chapter of the American Marketing Association has become the largest chapter in the United States. A strong focus on...
Resources Lisa Merriam By Lisa Merriam AMA New York Board of Directors The J. Walter Thompson Co. ceased to exist in 2019, ending a 155 year run for this venerable advertising agency. The merger into Wunderman Thompson feels personal. My earliest memories of...
Resources Blog By Lisa Merriam AMA New York Board of Directors Will rebranding “climate change” finally persuade people to take action? Certainly not! In fact, it would be counterproductive. Right before the Thanksgiving break, Ad Age ran an opinion...
Resources By Lisa Merriam AMA New York Board of Directors The Nike brand problem this year begs the question of the impact of Colin Kaepernick, the Betsy Ross flag shoes, Chinese pressure to pull Houston Rockets merchandise, and the ongoing & #MeToo...
Resources By Karen McFarlaneAMA New York Chapter President The AMA New York is an award-winning chapter. It is with great pride that I announce that AMA New York is the recipient of the Chapter Excellence Award for Membership Excellence. The CEA Awards were...
Is Digital Marketing on a Collision Course with Consumer Digital Disconnect? The digital-first stance of marketers is facing stronger consumer bias than ever before. Even so, our study reveals that digital ad spending will outpace consumer use of all digital ad...
Resources Blog By Lisa Merriam AMA New York Board of Directors The National Collegiate Athletic Association (NCAA), the massive revenue-generating “nonprofit” organization that regulates college student athletes recently voted to allow NCAA student athlete...
Resources By Lisa Merriam AMA New York Board of Directors Unboxing videos are a marketing phenomenon that just keeps growing. Videos of real people, opening products for the first time and authentically reacting, attract a huge audience and move product. 90,000...
Resources By Lisa Merriam AMA New York Board of Directors U.S. and China marketing forum: In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their...
