More Information and Registration Is Digital Marketing on a Collision Course with Consumer Digital Disconnect? The digital-first stance of marketers is facing stronger consumer bias than ever before. Even so, our study reveals that digital ad spending will outpace...
Resources By Lisa Merriam AMA New York Board of Directors U.S. and China marketing forum: In a time of trade war, economic nationalism, and rapidly changing shifts in market production, demand, brands, and technology, marketers need an advance look to inform their...
Resources By Lisa Merriam AMA New York Board of Directors Join the American Marketing Association to boost your career and build your network of supportive peers. Here at the New York Chapter, we take membership to another level. Marketing professionals in New...
Resources By Danielle BrodyAMA New York Programming Committee Networking tips were in store at the latest AMA New York event. Instead of having the same tired conversations at networking events, a few changes in your approach can foster better connections. Dave...
This critical session during Advertising Week New York will explore key findings from AMA New York’s FUTURE OF MARKETING STUDY, an in-depth original research project conducted with 500 marketers and 500 consumers, online, in the US and China in partnership with...
Resources By Lisa Merriam AMA New York Board of Directors Email marketing effectiveness is a proven fact. One of the older forms of digital marketing, email marketing continues to outperform all other tactics by a factor of four to one. There may be 3.5 billion...
Resources The data and analytics firm Cardlytics poured through $2.4 trillion dollars in purchasing data to release these back-to-school marketing insights:Customers acquired during the fall back-to-school season spend 20% more than customers acquired during...
Our Sponsor Event Pictures We all want great clients… but it’s an ongoing struggle for most agencies. To make the upgrade, you need to consistently do three things: fire terrible clients, attract good clients, and grow great clients. In this mini-workshop...
Resources When Keith Weed was inducted into the Marketing Hall of Fame last month, he talked about the future of marketing. Today he is making headlines by investing in that future. The 35 year veteran of Unilever retired from that company last month and has...
Resources In an age of agency disruption, Marketing Week says agencies are “under attack from all sides.” How will your agency grow and prosper in today’s tumultuous environment? How can you find and grow the best clients? How can you win new business and...
