Resources Strategy By Karen McFarlaneAMA New York Chapter President The genius Steve Jobs once said: “People don’t know what they want until you show it to them. That’s why I never rely on market research.” While I believe it’s...
Resources Advertising By Lisa Merriam AMA New York Board of Directors Generic brands always fail. Trying to market a product without a brand has been tried many times, most recently with Brandless, fast-moving consumer goods “built on the premise of...
Resources Industry News By Lisa Merriam AMA New York Board of Directors If your company seeks to be more customer-centric in 2020, here’s an event preview for From Insights to Action: Creating True Customer-Centricity scheduled for February 6, 2020. The idea of...
Resources Lisa Merriam By Lisa MerriamAMA New York Board of Directors Get the most from membership in the AMA New York. Most people already know your AMA New York membership opens up access to a vast number of national marketing and marketer benefits. What many...
Resources Lisa Merriam By Karen CumminsAMA New York Board of Directors It isn’t easy to stay current through marketing change, given dizzying transformation of the field over the last 10 years. There’s no sign of it slowing down in 2020. New ad platforms,...
Resources Results for "Recruiter" By Peter Owen AMA New York Board of Directors, Membership Chairman, Past President The New York Chapter of the American Marketing Association has become the largest chapter in the United States. A strong focus on...
Resources Lisa Merriam By Lisa Merriam AMA New York Board of Directors The J. Walter Thompson Co. ceased to exist in 2019, ending a 155 year run for this venerable advertising agency. The merger into Wunderman Thompson feels personal. My earliest memories of...
Resources Blog By Lisa Merriam AMA New York Board of Directors Will rebranding “climate change” finally persuade people to take action? Certainly not! In fact, it would be counterproductive. Right before the Thanksgiving break, Ad Age ran an opinion...
Resources By Lisa Merriam AMA New York Board of Directors The Nike brand problem this year begs the question of the impact of Colin Kaepernick, the Betsy Ross flag shoes, Chinese pressure to pull Houston Rockets merchandise, and the ongoing & #MeToo...
Resources By Karen McFarlaneAMA New York Chapter President The AMA New York is an award-winning chapter. It is with great pride that I announce that AMA New York is the recipient of the Chapter Excellence Award for Membership Excellence. The CEA Awards were...
