by Molly Purcell | May 16, 2019
We all want great clients… but it’s an ongoing struggle for most agencies. To make the upgrade, you need to consistently do three things: fire terrible clients, attract good clients, and grow great clients. In this mini-workshop for agency leaders,...
by Molly Purcell | Mar 14, 2019
Buy Tickets Discover the benefits of influencer marketing for your 2019 digital strategy Get ready for our first Influencer Marketing panel event with Octoly, the largest gifting marketplace for fashion, beauty, and lifestyle influencers. Our panel features leading...
by Lisa Merriam | Feb 7, 2019 | Current Insights, Resources
Resources Measuring Content Shock–Content Clutter Fatigue by the Numbers By Lisa MerriamMember, Board of Directors Call it content shock or content fatigue, each one of us is bombarded by an astounding amount of content every day. Up against these...
by Lisa Merriam | Feb 4, 2019 | Current Insights, Resources
Resources Marketing Training: Update Your Skills and Certify Your Expertise By Lisa MerriamMember, Board of Directors Put marketing training on your agenda for a lasting and rewarding marketing career. Ours is a profession in a constant state of disruption....
by Lisa Merriam | Jan 30, 2019 | Current Insights, Resources
Resources Nike Brand Wins the Football Season–With or without Kaepernick by Lisa MerriamMember, Board of Directors The Nike brand is running up the score this football season. Coming up the the Super Bowl, Nike has racked up a number of impressive...
by Lisa Merriam | Jan 21, 2019 | Current Insights, Resources
Resources Content Marketing Model—Design for Effective Results By Lisa MerriamMember, Board of Directors Do you need a content marketing model? Content marketing drives inbound lead generation, audience engagement, and brand reputation building. Content...
by Lisa Merriam | Jan 15, 2019 | Current Insights, Resources
Resources Online Review Sites: Critical to Your Brand, Reputation and BusinessBy Lisa MerriamMember, Board of DirectorsOnline review sites are a critical part of brand management. Brand ratings and reviews drive traffic to your site–search engines like...
by Lisa Merriam | Nov 30, 2018 | Current Insights, Resources
Resources Modern PR: 7 Tips for Pitching Your Story By Lisa Merriam Member, Board of Directors Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all the pieces to work together...
by Molly Purcell | Nov 7, 2018
Event Sponsor Event Pictures Every seven seconds, an American consumer turns 50. Today, people ages 50-75 represent over 40% of U.S. adult consumers. People over 50 are responsible for 50% of all consumer spending. For the next 50 years, the 50+ segment will be the...
by Lisa Merriam | Oct 1, 2018 | Current Insights, Resources
Resources Marketing Week: Equipping You for the Business Challenges of Today by Lisa Merriam AMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to equip you for business challenges facing brands and companies...
