Resources Resources By Lisa Merriam AMA New York Board of Directors Marketing around COVID-19 is tricky. Many companies have added “we are all in this together” mixed in with “during these unprecedented times” messaging around their...
Resources Resources By Lisa Merriam AMA New York Board of Directors Writing a guest post is a reputation-building tactic that is more important now than ever. With networking, presentations and speaking at conferences curtailed, the guest post is an effective...
Resources Lisa Merriam By Chris Gillespie,AMA New York Volunteer In the dawning months of 2018, Jennifer Consaga made the leap from the agency world to “client-side” for a tech company. She knew this was the right move for her and since then, has not looked...
Resources Strategy By Kenyatta Skyles,AMA New York Volunteer The AMA hosted a virtual networking event for marketers that set attendance records, connecting AMA members from the tri-state chapters–and beyond. In the midst of the COVID-19 pandemic, it’s...
Resources Industry News Marketing networking may not be your top priority now. With the global pandemic disrupting our lives and dictating new rules, not everyone can adjust. However, we are all doing our part by staying home during COVID-19. We are...
Resources Industry News By Jason DavisChief Executive Officer & Co-FounderSimon Data, the enterprise customer data platform that empowers brands to deliver data-driven, personalized customer experiences everywhere. Effective marketing...
Resources Industry News By Michelle ChianteraBoard Member for AMA New York andVice President, Americas Growth Marketing for Cisco Working remotely has been a growing trend in recent years. With the onset of the COVID-19 global pandemic, enabling entire...
Resources Strategy By Karen McFarlaneAMA New York Chapter President The genius Steve Jobs once said: “People don’t know what they want until you show it to them. That’s why I never rely on market research.” While I believe it’s...
Resources Advertising By Lisa Merriam AMA New York Board of Directors Generic brands always fail. Trying to market a product without a brand has been tried many times, most recently with Brandless, fast-moving consumer goods “built on the premise of...
Resources Industry News By Lisa Merriam AMA New York Board of Directors If your company seeks to be more customer-centric in 2020, here’s an event preview for From Insights to Action: Creating True Customer-Centricity scheduled for February 6, 2020. The idea of...
