by Molly Purcell | Nov 7, 2018
Every seven seconds, an American consumer turns 50. Today, people ages 50-75 represent over 40% of U.S. adult consumers. People over 50 are responsible for 50% of all consumer spending. For the next 50 years, the 50+ segment will be the largest consumer segment in our...
by Lisa Merriam | Sep 30, 2018 | Current Insights, Resources
Resources Marketing Week: Equipping You for the Business Challenges of Today by Lisa Merriam AMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to equip you for business challenges facing brands and companies today....
by Lisa Merriam | Sep 25, 2018 | Current Insights, Resources
Resources George Carlin Classic Advertising Lullaby by Lisa Merriam It has been 20 years since seen this classic George Carlin bit “Advertising Lullaby” premiered, it’s definitely worth a refresher. In these days of social media censorship and shutting down free...
by Lisa Merriam | Sep 18, 2018 | Current Insights, Resources
Resources Cola Wars–Whose Side Are You On? Who Is Winning? By Matthew Quint Director, Center on Global Brand Leadership Member, Board of Directors We all know about “the cola wars.” There aren’t many pairs of brands that dominate the marketplace and...
by Molly Purcell | Sep 18, 2018 | Current Insights, Resources
Resources Nike Controversy: What Our Readers Thought In our previous blog post, the Nike Controversy surrounding the Colin Kaepernick ad and product deal spurred a discussion among members of the board of directors. So much so, we invite our members to join. Here...
by Lisa Merriam | Jun 16, 2017 | Brilliance in Marketing, Resources
Resources The American Marketing Association New York celebrates brilliance in marketing. That’s why we visited Matrixx Initiatives to interview CEO M’Lou Walker on the innovative approach to media buying of television time–highly targeted, extremely...
