[On Demand] As Amazon rolls out its digital payments service, a deft marketing strategy is essential. Leah Holzman Glass, head of global marketing for Amazon Pay, is making that happen. On Thursday, March 18, 12-1PM EST, she’s sharing her story with AMA New York at...
Resources AMA New York “Companies today are increasingly turning to content marketing to create awareness, generate leads, and move people to buy. Using content effectively means becoming a publisher,” according to Susan Varty, the Founder and CEO of HeadStart...
[On Demand] The 2020 Women in the Workplace report has shown that women remain dramatically underrepresented in leadership positions for yet another year. To provide strategic guidance for women striving for professional advancement and recognition, AMA New York is...
Resources Chapter Programming Navigating Stressful Conversations and Toxic Behaviors in the Workplace Recommendations for Additional Learning SPEAKER Jacqueline StrayerPresident and FounderThe Sound Advisory Group, Inc. Jacqueline Strayer is a communication and...
[on demand] Recommendation for additional learning Succeeding in the Moment: Navigating Stressful Conversations and Toxic Behaviors in the Workplace Communication with coworkers can be difficult, especially during a pandemic that has forced many people to work...
Resources Results for "www.agudao.cn" Image Source: Digital Agency Network By Usman Raza – Guest Contributor When it comes to online marketing in 2020, the old-school, traditional methods are no longer effective. We’re seeing an uprising in the market....
Resources B2B photo credit: carterse 32/365 Begging Eyes via photopin (license) By Susan Varty Sometimes it’s not enough to inform. As marketers, we succeed when we persuade others to click, call or buy. To do this, we need to ask people to take the next step. How?...
[on demand] What causes certain people to thrive and survive while everyone else is getting crushed by difficult circumstances? Intelligence? Persistence? Creativity? A central attribute that sets survivors apart from others is their ability to see the world “as it...
Resources B2B By Nikhil Gharekhan, Managing Partner, Presciant Branding in M&A is rising; driven by that fact that brand can be a significant asset in driving transaction values. Marketers need to be ready with a brand strategy to play an important role. Merger...
Resources Results for "" By Joanna Seddon, Managing Partner, Presciant The Coca-Cola brand portfolio is in for a trim, as they give underperforming zombie brands the axe. Coca-Cola has conducted a thorough brand rationalization study. They classified its...
