The B2B market is evolving rapidly – but getting far less attention than consumer marketing. AMA New York is responding with a webinar on “The Future of B2B Marketing.” Based on a survey of 411 B2B buyers across all major sectors, we will explore changes in: Who are...
Resources What Kind of Flower Brand Stops Selling Red Roses on Valentines Day? What kind of flower brand stops selling red roses on valentines day? Bloom & Wild did just that. Why? Because people didn’t want them. Attest’s consumer profiling found that red roses...
[DOWNLOAD] Purpose Matters DOWNLOAD REPORT AMA New York’s Future of Marketing Study 2021 reveals significant findings AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or...
How to Tie Diversity, Equity, and Inclusion Goals to Compensation, Starting With Your Leadership By Karen McFarlane This is part one of a series of snack-sized insights from Chief Diversity Officers on how they can partner with marketing to create more inclusive...
Are Our Practices Creating an Exclusion Pipeline? New Report: Marketing’s Role in Creating an Inclusive Future: Confidential Insights from 25 Executive Marketing Leaders What is marketing’s role in pushing diversity, equity, and inclusion (DEI) forward? We asked 25...
Resources Using Streaming Content in a Comprehensive Ad Campaign Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign...
[DOWNLOAD] Did the techlash survive COVID? DOWNLOAD REPORT AMA New York’s Future of Marketing Study 2021 reveals significant findings AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in...
A growing number of U.S. adults identify as LGBTQ, leading to significant and increasing buying power. By delivering thoughtful messaging on the right platforms, brands can win their business. Read It Here
Resources Resources As telehealth’s popularity exploded in the past year, so too has the number of service providers, making it difficult to be noticed by potential patients. Effectv has compiled a variety of resources, including an ad guide and tips sheet, to help...
Resources AMA New York This report, a partnership between Effectv and VAB, explores the halo effect that TV investment can create for overall business health, its importance as both a driver and complement to other marketing channels, and the various motivating...
