What causes certain people to thrive and survive while everyone else is getting crushed by difficult circumstances? Intelligence? Persistence? Creativity? A central attribute that sets survivors apart from others is their ability to see the world “as it really is,”...
Marketers have been steadily increasing the budget allocated to influencer marketing, and the pandemic has only accelerated this trend. According to Influencer Marketing Hub, Influencer Marketing spend is projected to hit $9.7 billion in 2020, an increase of close to...
Resources Results for "10 ways" By Royce Johnson Consumers are likely to spend generously this holiday season despite Covid disruption, and so it’s time for marketers to capitalize on the 2020 holiday advertising season. 2020 will be hailed as the...
Resources Results for "nike contiversy" By Susan Varty Susan Varty, CEO of HeadStart Copywriting, has written an ebook for marketers called The Gobbler: Avoid Marketing to the Wrong Audience. This is an exclusive publication through the American Marketing...
[On Demand] Research shows that women hold 52% of professional and managerial positions but the numbers decrease as women move up. It’s time to shift that dynamic! AMA New York is thrilled to host a monthly virtual series featuring six separate conversations with...
Resources Resources By Royce Johnson On Thursday, September 17th, AMA New York kicked off its fifth conversation in the Women in Marketing series with Mani Dasgupta, Chief Marketing Officer of Global Business Services at IBM. Mani spoke to Young Mi Park of AMA New...
Resources B2B By Kenyatta Skyles Gone are the days of communities being satisfied with token gestures of diversity. Today’s savvy consumers seek brands that convey the company’s genuine voice, inclusive of representational stories. This means Chief...
Resources B2B Bsivad George in Bloom via photopin (license) By Susan Varty Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on...
Resources Results for "who attend" By Royce Johnson No one can truly guess their career path from the starting line, especially when that path includes transitioning from for profit to new opportunities in nonprofit marketing. On Thursday, Aug. 20, Lynn...
Resources B2B By Olga Sukhopar While women have gained momentum as marketing executives, there is still a great deal of work to do. To drive and support positive change, AMA New York is presenting Women in Marketing: Take Your Seat At The Table, a monthly virtual...
